Bako
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Area Manager
Job Type: Full-Time

Education

From 0 to 2004
Ramat Poly Maiduguri
No added languages

Experience

Area Manager-Kano
British American Tobacco Nigeria
March 2011 - Present Day (6 years 4 months)

To develop and execute an area trade marketing and distribution plan which meets brand, volume and profit objectives for wholesale trade channel, Retail and key accounts through the most effective and efficient utilization of budget and manpower in order to achieve regional trade marketing and distribution objectives.

  • Grow kano Area GDB by 28.5% vs 2011.
  • Sales grew 16% vs target and 29% vs SPLY leading to +6% share market for the area.
  • Develop 2 TMR to assume the position of Area manager through constant coaching and feedback.
  • Develop strong customer/team relationship through constant interface and business development plan developed to aid there understanding on ROI of our brands.
Area Manager-Maiduguri
British American Tobacco Nigeria
October 2008 - March 2011 (2 years 6 months)

To develop and execute an area trade marketing and distribution plan which meets brand, volume and profit objectives for wholesale trade channel, Retail and key accounts through the most effective and efficient utilization of budget and manpower in order to achieve regional trade marketing and distribution objectives.

Improved team efficiency & effectiveness that yielded:

  • Expand BATNL Maiduguri area market by 30% (2800 to 5800cs) average monthly.
  • Grow GDB (Global Drive Brands) sells by 37% Vs SPLY.
  • Exceeding Performance award 2009
  • West African Area Manager of the year 2011.
Key Account Exec (Wholesale)
British American Tobacco Nigeria
August 2005 - October 2008 (3 years 3 months)

Develop plan that will help achieve value and volume objective by driving profitability through premium growth.

Improved team efficiency & effectiveness that yielded:

  • A British American Tobacco (Nig) 2005 MOST HIGHLY PERFOMING INDIVIDUAL AWARD (National Award).
  • BAT (North) exceeding performance