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Asst brand manager
Job Type: Full-Time


From 0 to 2008
University of Birmingham, UK (Msc Engineering project management, Merit 68%)
From 0 to 2007
University of Birmingham, Uk (B.Eng chemical Engineering 2:1)
No added languages


Asst. Brand Manager - Heineken
Nigerian Breweries Plc
April 2010 - Present Day (7 years 4 months)
  • Manage all market research, advertising and promotion, new product development and activities
  • Achieve and exceed marketing performance measures.
  • Develop and implement marketing strategy to effectively reach consumers, communicate the value proposition of the product and influence purchase of product
  • Provide weekly brand updates to management with quarterly brand health updates
  • so far the brand has grown in volume sales by 25 % year on year with equity growth across key parameters
SAP Implementation Project, Change management
Nigeria Breweries Plc
April 2009 - March 2010 (1 year 1 month)
  • Master data cleaning in SAP HR module
  • Training management including the training scheduling of over 3,000 employees across 6 locations with access database
  • Develop HR recruitment process of NB PLC post go live of SAP
  • Raise awareness of the new ways of working through heavy internal PR
  • Change management and post go live trouble shooting with Sales and Distribution pillar
  • With effective change management , Nigeria recorded the lowest after implementation bugs and rework post go-live across all Heineken international Operating companies, also when compared with other Nigerian companies who have failed in the implementation
Quality Engineer (Industrial placement)
Aspen Tech Ltd , Cambridge, UK
January 2005 - December 2006 (2 years 1 month)
  • Worked as an engineering software tester to build and maintain sophisticated tests for the mathematical modeling software, AspenOne.
  • Test the quality and performance of product, Aspen Zyqad.
  • Develop comprehensive test cases and user manuals of these models reflecting the real-world business and engineering usage of the tools.
  • Liaise with clients to improve and enhance the product performance.
  • Communicate with the quality engineering and development team through progress reports and meetings.
  • Work closely with developers and software architects while following up on defects reported in previous release candidates.
  • Identification and presentation of key performance indicators directly related to the quality team
  • Debugging time (reduced by 10%), Defects fixing time (reduced by 20%), Overall productivity (increased by 15%)
  • Implemented training course for new recruits — speeding profitability and departmental hand over to Shanghai
  • Appointed and trained to be a ‘first aider at work’.