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BBC Media Action is the BBC's international development charity. It is legally, financially and operationally independent from the BBC, but builds on the fundamental values of the BBC to guide its work. Although BBC World Service and BBC Media Action share a joint heritage, and enjoy a very close relationship through broadcast partnerships that reach millions of people in developing countries, our organisations are distinct. BBC Media Action works with multiple media, non-governmental, academic and donor organisations around the world. We have developed a distinct character, identity and set of beliefs of our own, including practice-based knowledge of international development. We are a development organisation.details