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Yetunde Adejare
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Brand management
Job Type: Full-Time

Education

From 0 to 2010
University Of Surrey - UK
From 0 to 2007
University of Lagos
No added languages

Experience

Assistant/ Marketing
Laurus Development Partners
March 2012 - November 2012 (8 months)
  • Setting up marketing budget on PR related issues, events and groundbreaking ceremonies for project;
  • Project Management of Marketing suite;
  • Creating, tracking and managing timelines of project development;
  • Quarterly and annual investor updates, annual plan, daily, weekly and monthly reports etc.;
  • Managing of marketing consultants on website creation and other marketing deliverable;
  • Cash flow analysis on Projects for reconciliation
  • Review and content creation for website;
  • Administering health and safety requirements in office and on site;
  • Devising and maintaining office systems, including data management and document control;
  • Setting up and keeping travel arrangements for consultants on projects and investors;
  • Preparing presentations using Microsoft office and other software
  • Handling human resource issues of existing and new staff;
  • Carrying out background research and presenting findings;
  • Producing documents, briefing papers, reports and presentations;
  • Organizing and attending meetings on related projects;
  • Liaising with clients, consultants, suppliers and other staff;
  • Compiling expenses report on projects;
  • Assisting and coordinating expatriate matters as necessary;
Brand Ambassador –
Strada – London, UK
March 2010 - Present Day (7 years 4 months)

Roles and Responsibilities

  • To manage the development and content of the brand website;
  • To create brand position in market versus competitors;
  • To create all print/e marketing materials for the brand;
  • To work with the Operations team to ensure the 'desired brand experience' is executed;
  • To manage and understand MIS such as covers/sph, impact of promotional offers;
  • To develop, maintain and deliver annual sales plans for the brands, maximising promotional returns and ensuring appropriate channels are utilised - digital, e-CRM, social, print/ ATL/BTL;
  • To manage the tone of voice for all communications (inc. digital, e-CRM, social, print) to ensure delivering against the brand essence;
  • To manage the day to day messaging of social channels - Facebook and Twitter working closely with central marketing to manage overall best practice disciplines;
  • Responsible for the development and management of local marketing working with Group toolkits;