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Olufemi
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Communications manager
Job Type: Full-Time

Education

From 0 to 2004
University if Benin
No added languages

Experience

Event Manager, Brand Manager, Communication Officer, Team Lead Media & External Relations
Diamond Bank
July 2007 - Present Day (9 years 10 months)

MAY 2011 TO DATE:     DIAMOND BANK PLC

 

Team Lead Media & External Relations

 

Responsibilities

  • Responsible for the running of the Media Team in the Corporate Communications Group
  • Responsible for developing and implementing the Internal and External Communication strategy & digital marketing strategy
  • Manage CSR activities for the bank
  • Manage all Group Managing Director’s event  and protocol for the GMD
  • Create yearly budget for the Corporate Communications Group and manage budget on a month to month basis.
  • Create and manage relationships and database of key media personnel’s.
  • Create, Review and/or disseminate internal and external communications through various media- SMS blast, direct email marketing using different applications etc.
  • Lead external communications initiatives for key organization milestones to generate local & international visibility.
  • Mitigate against all negative news of the bank. Manage the Bank’s reputation in the print media and online space.
  • Create, oversee and apply website content change and design to reflect advancement of the organization and to communicate new initiatives.
  • Create, oversee and apply intranet content change and design using Microsoft SharePoint and Designer. 
  • Develop technical corporate material- corporate profile, annual report, diaries etc.
  • Manage and Liaise with all advert related government organizations in Lagos and outside Lagos e.g. APCON, LASAA, ANSAA, Enugu State Ministry of Environment (Outdoor Unit)
  • Manage production of corporate newsletter and quarterly magazine.

                            

 

 

 

 

Key Achievement

-       Key team member in the conceptualisation, development, application and dissemination of the new Diamond Bank identity which was launched in November 2012.

-       Revolutionized Digital Marketing in Diamond Bank using social media platforms (Facebook, Twitter, Blogger, and YouTube). Grew the Diamond Bank fans from 0 – 14,000 with limited funds and maximum fan engagement.

-       Carried out a second growth campaign on facebook and grew fans from 33,000 to 54,000 in 7 days.

-       Maximised visibility for the Diamond brand through google adwords and google SEO with over 200,000 impressions in the first week of the campaign online

-       Created CSR policy and strategy for the bank.

-       Google analytics to monitor traffic to the Diamond Bank website, Google ad words and Yahoo advertising for online advertising for the Bank

-       Supervised the execution of Diamond Bank’s 20th anniversary celebrations adjudged the best event organised by the bank.

-       Initiated print media monitoring for the Bank and bench marked against competition.

-       Executed the SavingsXtra Season campaign growing product balance from N66bn to N77bn.

-       Supervised the launch of Diamond Privilege, a wealth account 

 

Oct 2010 – May 2011:          DIAMOND BANK PLC

 

Role: Communications & Media Officer, Corporate Communications

Group                                     

 

Responsibilities

 

-       Maintain and manage relationships with media executives

-       Prepare press events and issue press statements for company

-       Monitor all media channels, especially press, to ensure Bank receives favorable media coverage

-       Image management and publicity generation

-       Monitor & assist in day-to-day operations of the Media & Communications department.

-       Preparation of press cutting and media analysis for Executive Management

-       Web content management

-       Event management & Promotions

-       Social media platforms (Facebook, Twitter, Blogger, YouTube) administrator.

 

FEB 09 - Oct 10:    DIAMOND BANK PLC

 

Role:                Brands Officer -Brands and Advertising, Corporate Communications Group.

 

 

Responsibilities

 

-       Develop & execute brand marketing plans/strategies for Diamond Bank corporate brand, products and subsidiaries

-       Brand visual identity management

-       Initiate & implement brand enhancement projects 

-       Conceptualize ideas for corporate and retail brand promotions, following through the promotion briefing, planning, execution, monitoring and evaluation

-       Responsible for managing the entire Corporate Communications budget

-       Monitor competitors activities

-       Work closely with advertising, PR, events, media & BTL agencies to perfect and   implement all brands marketing plans

-       Management of all alternative communication channels

-       Website content management

-       Management of corporate intranet (Microsoft SharePoint)

                                               

 

Achievements:

 

-       Supervised the production of 3 world class TV commercials for Diamond Bank

-       Supervised the marketing communication of Diamond SavingsXtra Campaign from 2009 to 2011, growing the product balance from N31bn in 2009 to N66bn as at April 2011.

-       Supervised the communication campaign launch of several retail products like DiamondXclusive, Diamond Private Banking, Diamond BusinessXpress, and Diamond Kiddies etc.

-       Helped Diamond Bank save as much as N150m annually on advertising cost with the efficient running of an in-house advertising agency which handles both ideas conception, copywriting and creative design of all retail and corporate brands

-       Coordinated the production of all corporate function materials including annual reports 2008, 2009 and 2010

-       Coordinated the revamp of Diamond Bank’s website in 2009

-       Conceived of  and execute the development of social media platforms for Diamond Bank as channels for customer engagement

 

 

 

AUG 15/07- FEB 10/09:       DIAMOND BANK PLC

 

Role: Event Management, Corporate Communications

Group                                     

 

Responsibilities

 

-       Project coordinator for corporate exhibition at all banks event

-       Coordination of several projects spanning, cultural, sporting, business, trade, product launch, entertainment, corporate social responsibility, project planning, implementation and execution activities across Nigeria.

-       Procurement of Corporate and gift items, Diaries from Charles Letts and others locally and internationally

-       Liaise and manage relationships with various service providers both internally and externally.

-       Perform a variety of administrative functions, including data management and correspondence.

-       Maintain equipment and materials used for events & sponsorships, carry out miscellaneous job related duties as assigned.

-       Coordinate board retreats, quarterly business review meetings, procure venue, make bookings, and ensure hospitable conditions and general protocol.

-       Proposition papers on banks activities ranging from CSR events, sponsorship (recommendations and declines) and reports.

 

 

Achievements:

 

-       Created and supervised automation of event request and event capture platform

-       Develop a process for capturing all event and exhibition opportunities across the company markets and maintain up-to-date information to support planning. Assessment and cost/benefit analysis of event opportunities.

-       Develop company group events and exhibition plan in line with the broader marketing communications strategy for trade exhibitions and events, customer/key stakeholder visits and bespoke events, conferences, sponsorships, seminars and dinners.