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Tosin
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Executive Marketer
Job Type: Full-Time

Education

From 0 to 2009
Olabisi Onabanjo University
From 0 to 2004
Yaba College of Technologe
From 0 to 2000
Ipe High School Ipe Akoko Ondo State
No added languages

Experience

Marketing Manager
Cicada Energy Rresources Limited
January 2012 - Present Day (5 years 2 months)

Conducting Market Research

To carry out market research to gain a clear understanding of what an organization's customers really want. To identify new market opportunities, helping the organization create a market niche for its products or services. Also involves studying the organization's competitors so as to develop superior products and employ efficient marketing techniques. To conduct market research using questionnaires, face-to-face interviews or analyzing the buying habits of consumers.

Focused mainly on the practical application and management of an organization's marketing operations. To be efficient and effective in performing their functions, they should have excellent communication and analytical skills. In small organizations, the marketing manager is in charge of the organization's entire marketing activities and therefore handles formulating, directing and coordinating marketing activities so as to influence customers to choose the organization's products over those of competitors.

Conducting Market Research

To carry out market research to gain a clear understanding of what an organization's customers really want. To identify new market opportunities, helping the organization create a market niche for its products or services. Also involves studying the organization's competitors so as to develop superior products and employ efficient marketing techniques. To conduct market research using questionnaires, face-to-face interviews or analyzing the buying habits of consumers.

Developing the Marketing Strategy

Responsible for developing marketing strategies for their organizations. To these strategies outline clearly how an organization will promote its products and services to its target market with an aim of increasing its sales volumes and maintaining a competitive edge over its competitors.

Customer Relationship Management

To performs the function of championing customer relationship management in the organization. The marketing manager collects this information from the organization's customer database to help create a customer satisfaction survey. Responsible in sharing this information with other employees to ensure they offer excellent customer service to their clients in order to build lasting relationships.

Employee Management

To be in charge of the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff. To function as a perform periodic performance evaluations of the staff working for them.

Identifying New Business Opportunities

To analyze market trends with an aim of identifying unexploited or new markets for the organization's products and services. Through studying the purchasing patterns of consumers, they can identify the peak and off-peak demand periods for their products. By employing sales forecasting, they can estimate future performance of the organization's products. Also through market analysis and forecasting, they can develop strategies to ensure the organization remains competitive.

Marketer
BenJid Bureau De Change Limited
July 2011 - December 2011 (6 months)
  • identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • set goals for market share and growth
  • develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • make decisions regarding products, such as choosing labels or packaging
  • work on developing new products
  • work out an approach to pricing and set prices for products and services
  • manage distribution channels such as shops and wholesalers
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management
  • undertake marketing audits to monitor sales performance.
Marketing Officer
Acorn Petroleum Plc
January 2009 - July 2011 (2 years 7 months)

To organise and manage specific marketing campaigns and promotional events from conception

through to completion. .

To develop promotional opportunities and ideas from conception through to delivery.

Through departmental meetings and one to one interviews with line manager provide progress

reports on campaigns to ensure effective departmental communications.

To take responsibility for originating and planning campaigns in conjunction with the Marketing

Manager and venue marketing staff.

To support the Company’s archive function by archiving relevant marketing material.

Supply sufficient information to the Marketing Manager to enable effective budgetary control of

specific areas of activity.