Drive and plan marketing and sales objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; driving productivity, quality, and customer-service standards; resolving issues; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for stores; projecting expected sales volume and profit for existing and new products/stores; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Drives with support from the marketing and sales human resources objectives by; recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations, planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; ensuring policies and procedures.
Direct and establish marketing plans, evaluate advertising, merchandising, and trade promotion programs; developing retail sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product introduction.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
The Person: The Right candidate must:
A second degree in Management preferably MBA
12-15 years business experience with 3 years in senior management role and preferably in Retail industry.
Good understanding of the Nigerian Retail environment.
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