Taiwo
Personal data and contacts will be open only to employers with access to CV database
General manager 350 000
Job Type: Full-Time , open to relocation

Education

From 0 to 2011
University of Lagos
From 0 to 2002
University of Ibadan
From 0 to 1994
Lagos African Church Grammar School
Languages:
English
French

Experience

General Manager Sales
Truetales Publications (Signature Group Limited)
August 2013 - Present Day (4 years 1 month)

· Part of the Management team lead that launched new products (West Africa's very 1st syndicated magazine franchise launch-Hello! Nigeria) into the market.

· Designing and implementing promotional programs for customers, distributors and agents to adequately leverage on organizations’ vast distribution network, offering unique customer service solutions, resulting in increased sales turnover.

· Re-positioning the organisation and its unique product offerings as first choice in different market segments, ensuing better market presence of product range, quality and volume of sales made so far.

· Reviewing strategic organizational and management policies for greater leverage on global competitiveness.

· Setting a more robust, challenging and vibrant direction for sales and marketing teams in order to compete more effectively, and achieved greater presence, market share and value.

Chief Operating Officer
Chromogene International Ltd.
June 2011 - July 2013 (2 years 2 months)

· Designing and implementing promotional programs for customers, distributors and agents to adequately leverage on organizations’ vast distribution network, offering unique customer service solutions, resulting in increased sales turnover.

· Re-positioning the organisation and its unique product offerings as first choice in different market segments, ensuing better market presence of product range, quality and volume of sales made so far.

· Reviewing strategic organizational and management policies for greater leverage on global competitiveness.

· Setting a more robust, challenging and vibrant direction for sales and marketing teams in order to compete more effectively, and achieved greater presence, market share and value.

Achievements

· Identified need for and successfully launched new products into the market, that increased the product range, sales turnover and profit margin in the 4th quarter of 2012 by about 12% and still growing.

· Identified, organised and coordinated sales team’s training and development needs, and ensured appropriate motivation and job engagement for optimal performance, that led to increased quarterly average territorial Sales volume.

· Re-organised the sales and marketing operations for optimal performance output and efficiency, which resulted in lower sales/expense ratio per territory.

Sales & Marketing Manager
Palm Royale Foods Ltd
December 2008 - April 2011 (2 years 5 months)

Responsibilities

  • Led a team of 5 comprising sales and marketing to command premium pricing as a market leader in the different product categories.
  • Recruited and maintained client major accounts for company products, especially corporate customers for the table-size fish and packaged (branded) dry fish.
  • Designed the HACCP (Hazard Analysis Critical Control Point) and export protocols for the processing unit and the dry fish brand respectively.
  • Initiated and managed logistics processes and protocols for NAFDAC registration of the company’s branded products.

Key Achievements

  • Designed and implemented marketing strategies for the company’s products, which resulted in an increased turnover by up to 60% within a 9 month period.
  • Designed advertisement and promotional campaigns for new products; spear-headed the branding of the Dry Fish and Mobile Fish Pepper-soup as distinct product lines with resultant increase in market share by over 25% in 2010.
  • Innovated marketing programs for the table size fish, fish pepper soup-on-the-spot and smoked fish, which increased sales by more than 30% in first 5 months.
  • Introduced new packaging designs for the smoked Fish brand, and new brand design for the Fish pepper soup business, that increased acceptability and brand equity in the market.
  • Rejuvenated the sales department by reviewing sales policies and processes, that resulted in saving costs and increasing profit margin.
National Sales Manager
Amo Farm Sieberer Hatchery Ltd.
April 2003 - November 2008 (5 years 7 months)

Responsibilities

  • Gathered market research and surveillance data, updated customer database, reviewed and analysed competitors’ profile periodically, for use in planning and implementing sales and marketing strategies, budgets and setting performance targets.
  • Prepared and presented reports, data for quarterly periodic board meetings, strategic business meetings to review sales activities and performance, market development, for business projections, evaluations and decision-making.
  • Appointed strategic channel partners in strategic locations, for easier access to the company’s products around the country.
  • Coordinated a sales team of 6 Sales Representatives in terms of trainings, itineraries, distribution and logistics for deliveries in the territories/regions nationwide.


Key Achievements

  • Designed, developed and implemented marketing strategies for all company products, which resulted in growth in the company’s market share by 45% over a 2-year period.
  • Maintained sales at a premium price, 15-20% higher than competitions’ prices.
  • Provided after-sales support services and relationship marketing that resulted in overall increase in the growth and expansion of the business unit.