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Head marketing & brand manager
Job Type: Full-Time


From 0 to 2012
From 0 to 2010
IPL - ESTG - Marketing Managment School
From 0 to 2011
No added languages


Marketing Manager
Umbelino Monteiro - Etex Group
October 2011 - July 2012 (11 months)

Sector- Building Materials Sector– Ceramic

Info - Participation in all marketing activities of the company, highlighting: the organization of events such as conventions, seminars, participation in fairs, merchandising management, quarterly meetings with management, preparation of reports of all activities, management of the online, updating the website, social media promotion and creation of content for these platforms. Preparation of promotional and advertising campaigns, production of literature and other media of communication. Control of suppliers (agencies of communication and creative media agency, guerrilla agencies, among others), contact with customers, market research and monitoring of budget and preparing the marketing plan.

The company Umbelino Monteiro belongs to a group with the name of Belgian Etex Group - Multinational with operations in more than 90 countries. The annual turnover of the group round the approximately 2 billion euros. For more information you can visit the company's website and www.umbelino.pt group www.etexgroup.com.

Trade Marketing Assistant | Trainee
Unicer - Super Bock Brand
July 2011 - October 2011 (5 months)

Company - UNICER – SUPER BOCK (Portuguese NATIONAL Beer)

Adress - Leça do Balio – Office Santarém Industrial Zone - Portugal

Info - Brand Market Leader in the beverage sector Beers

Action Marketing / Communication implemented in the central zone. (Districts of responsibility: Aveiro, Coimbra, Leiria, Castelo Branco, Lisbon, Santarém, Setúbal and Évora).

Preparation of daily reports and quarterly / / Analysis of clients in a detailed and personalized.

Analysis at the point of sale / Analysis of promotional campaigns

The evaluation of the internship was considered VERY GOOD - top marks

Business Manager Development
July 2009 - May 2012 (2 years 11 months)


Adress- MiddleGroup (apart. 170 CE/ Aveiro 3811 -901 Portugal

Info - Chemicals and Pharmaceuticals Sector

Identification of group customers Middlepharma. Strategic Business Planning, Portfolio Management Product, International Customer Management - countries: Portugal, Angola, Cape Verde, Mozambique and Guinea.

Development of marketing strategy. Developing campaigns to attract new customers. Preparation of reports for analysis and market research. Developing strategies for business development.

Group constituted by a company that sells chemical products and pharmaceuticals and a pharmaceutical estate. The function was referring to both organizations. The post was simultaneous with the role of Director of Marketing for Union Sport de Leiria, Futebol SAD. This internship was concurrent with the school and the UDLEIRIA job. Visit the website: www.middlepharma.com

Chief Marketing Officer and Press Director
União Desportiva de Leiria, Futebol SAD
March 2009 - August 2012 (3 years 6 months)

Position - Commercial and Marketing Executive Director (2009 | 2010 | 2011)

Position - External Consult Marketing and Brand Manager (2012)


Adress- Stadium Dr. Magalhães Pessoa – Leiria – Portugal

Info - Sport Management and Sports Brand Management

Management and soliciting sponsorships, Brand UDLEIRIA Management, Management Communication and contents, management of digital media management, targeted communication, strategic planning for the brand UDLEIRIA, Brand management of players, games and stage management. Establish point of contact between the department and football players. Preparation of annual marketing plan. Control of the budget for the marketing and communications department. Development of specific campaigns for social communication organs. Press Director in match days. Supports Logistics.

Club plays in the 1st Portuguese League of Professional Football - is the top league in Portugal. It is considered a historic club with founding date in 1966.