Roda
Personal data and contacts will be open only to employers with access to CV database
Head of department 10 000 000
Job Type: Full-Time

Education

From 0 to 2000
University of Westminster
From 0 to 1999
Middlesex University
No added languages

Experience

Managing Partner
RQ Consultancy
January 2011 - Present Day (6 years 2 months)

Development and execution of brand and communication strategy. Brand identity and product launch. Event Management. Marketing of executive workshops by foreign speakers leading to 70% footfall. Website and social media management. Liaising with government, foreign and local agencies on campaign projects. Public and media relations. Project management. Budget management. Partnering with foreign and local charity organisations. Building strategic alliances and partnerships. Organising new product launch and activation campaigns. Coordination of press briefings. Creating effective marketing campaigns leading to increased traffic to organisations’ websites by 25%. Design of perception management and customer experience plan resulting in higher customer satisfaction by 15%. Development of crisis management strategy. Liaising with organisations on speaking engagements by foreign political speakers.

Head Brand Management. (Contract)
Access Bank Plc
November 2010 - June 2011 (7 months)

Active member of Crisis Management Committee. Developed and executed brand strategy. Developed Brand and Event manual. Supervised brandpractice and implementation of standards. Corporate/Marketing communications. Oversaw website and social media driving traffic inwards with 15% increase. Developed and managed brand internalization programs and focus groups. Designed effective internal communication programs. Managed creative agency. Created incentives for brand compliance. Ambience branding. Approved advertising and product marketing materials/collaterals. Supervised event management, venue branding and post-event evaluation. Built strategic alliances and partnerships. Appraised sponsorship and partnership programmes. Devised and executed effective PR and crisis management strategies. Devised potent media plans. Conducted training and personal development courses. Devised brand marketing plan leading to increased customer sign-ons by 20%. Managed multi-million Naira budgets.

Development and execution of brand and communication strategy. Brand identity and product launch. Ev
1st October Publications Ltd-Nigeria @ 50 Project
April 2010 - November 2010 (7 months)

Developed and implemented effective marketing and corporate communication strategies. Built strategic alliances and partnerships. Oversaw press releases. Supervised sponsorship of events and event management. Devised Media and Public Relations strategies. Develop marketing training programmes. Directed SWOT analysis. Liaised with media, government agencies and service providers. Approved advertising and product marketing materials / collaterals. Perception management.Supervised website. Liaised with Minister of Information and Secretary to the Government of the Federation. Project managed a national sports newspaper with print run of 50,000 copies per day. Media planning and Budgeting.

Head, Brand & Corporate Communications
Bayside Corporation Ltd. (Professional Services)
June 2006 - March 2010 (3 years 10 months)

Generated potent brand and corporate communication strategies . Oversaw press releases. Supervised media and public relations. Built strategic partnerships. Developed effective media strategies. Monitored standardization and conformity of approved branded materials. Ambience branding. Budgeting. Supervised event management. Appraised Customer Relationship Management programmes. Trained marketing teams. Project Management.

Brand Manager
Crusader Sterling Pensions Limited
December 2005 - May 2006 (6 months)

Developed and executed brand and communication strategy. Implemented marketing strategy. Public relations. Designed press releases. Managed creative agency. Directed new product activation. Managed advertising, promotion and direct marketing. Organised events and sponsorships. Supervised call centre and customer relationship management. Coordinated marketing officers and sales agents. Project management. Product re-branding and re-launch. Managed corporate website. Budgeting. Developed brand building programmes. Trained a large team of marketers. Successfully identified strategic market opportunities and increased customer base by 30%.

Brand Management
Rosabel Leo Burnett Advertising
March 2005 - December 2005 (10 months)

Developed brand concept creatives. Managed media agency. Public relations strategy. Conducted consumer research. Devised experiential advertising strategies. Designed press releases. Managed creative briefs and processes. Administered prints and outdoor production. Planned and implemented launch events and marketing plan. Initiated brand activation plan. Handled brands such as; UBA group, Cadburys, UAC foods and Properties, UBA, Heirs, Oando Plc, MOBIL, MDS logistics, P&G, Seaman’s and Bacchus Tonic Wine.

SO&U Saatchi and Saatchi Advertising.
SO&U Saatchi and Saatchi Advertising.
March 2002 - December 2003 (1 year 10 months)

Devised brand strategy. Supported media agencies. Developed Concepts for client such as; P&G, MTN, Mr Biggs, UAC, GTBank and Guinness. Administered clients’ database. Oversaw product packaging and collaterals. Administered and negotiated vendor contracts. Organised progress, media and creative meetings. Managed and liaised with media, print production and TV/radio production departments.

Client Relationship Management & Communications.
Fleming Premier Bank UK (subsidiary of J P Morgan Fleming)
March 2002 - December 2003 (1 year 10 months)

Administered corporate and marketing communications. Managed client services. Business development. Liaised with cross functional units on new product development. Administered multimillion pound sterling client accounts and private banking.

Brand Communications.
Bayside Corporation Ltd. (Professional Services)
March 2001 - March 2002 (1 year 1 month)

Designed strategic media and public relations strategy. Coordinated marketing officers. Managed creative agencies. Developed pitch and presentation materials for client presentations. Formulated new business development proposals. Developed media plans. Administered creative briefs and liaised with external agencies. Organised product launches and events. Account planning. Project Management.

Marketing Administrator.
CSL Deloitte and Touché
August 2000 - August 2001 (1 year 1 month)

Administered new product marketing and business development plan. Organised market research. Designed customer feedback system. Client services. Provided advisory services for clients’ Pension and Investment schemes worth over 100 million pounds sterling.

Additional information

About Me

APCON-arpa (Associate member, Advertising Practitioners Council of Nigeria)

Basic and Intermediate French Language - Alliance Francaise • Brand Marketing - APCON • Team Building and Leadership - Soft Skills Management Consultant • Brand Building Workshop - Leo Burnett Worldwide • Money Market and Payment Systems - CFSP U.K.

French (intermediate level).