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Sekinat Adenike
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KEY account & retail sales manager
Job Type: Full-Time

Education

From 0 to 2012
OBAFEMI AWOLOWO UNIVERSITY ILE- IFE NIGERIA
From 0 to 2004
UNIVERSITY OF LAGOS, AKOKA YABA LAGOS
No added languages

Experience

KEY ACCOUNT &RETAIL SALES MANAGER
SWIFT NETWORKS LIMITED
August 2012 - Present Day (4 years 7 months)

Key Achievements

  • Increased the sales figure and revenue for modern trade business from 7% of overall sales to 16%, hereby exceeding the set target on a monthly basis.
  • Recruit new and strong key accounts on a monthly basis.
  • Built a highly motivated, committed and stronger sales team.
  • Increased the visibility and brand presence at the outlets which impacted positively on sales
  • Involved in the development of marketing strategies for the company

Responsibilities

  • Manages and strengthens relationships with more than 15 key modern trade accounts to achieve long term sustainable & profitable growth consistent with the company’s overall strategy.

. Responsible for site visits and site surveys

  • Responsible for the recruitment of key accounts and retailers of the Swift 4G products.
  • Manage a strong and highly motivated sales team of 20 people
  • Responsible for setting up standard operating procedures to service Key account customers and monitor customer service levels at the outlets
  • Responsible for the management of products and inventory at all outlets ( Forecast , Availability , Listing , Merchandising , Shelf Share & Pricing)
  • Run Sales Activations, Flier distributions and Promotions at the outlets e.g. Discount days, Chicken Hook Promo , and Refer-a-friend Promo
  • Responsible for Revenue assurance
  • Monitor and react to competitor activities in customer outlets.
  • Provide daily , weekly and monthly reports on unit performance
  • Actively Involved in the business review meetings to ensure achievement of target and commitment
HEAD CONSUMER SALES(TELE& ONLINE SALES)
Swift Networks LImited
April 2010 - August 2012 (2 years 5 months)

Key Achievements

  • The pioneer of the Tele & Online sales unit in Swift Networks
  • Trained and built a strong sales team.
  • An active member of the Go-to- Market team that launched the Swift 4G Broadband
  • Actively involved in the product development , service plan and pricing of Swift 4G products
  • Responsible for Churn Management which improved using the Win –Back Approach
  • An active team member and representative of the Consumer Sales Department that signed off and launched the use of Microsoft Dynamics Customer Relationship Management tool (CRM) in the company
  • The Project manager of the “Refer- a-Friend” Sales Promotion which helped to grow sales
  • Actively involved in setting standard operating procedures for the company
  • Successfully managed third Party relationship e.g. TRANEX , CCSNL , MTECH , Swift VOIP Resellers Abroad

Responsibilities

  • Managing and directing all activities associated with the sales unit operations while ensuring that the productivity of the unit meets or exceeds targets and quality standards
  • Ensure the proper management of churn customers to enhance customer retention
  • Project Management ( Refer- a-Friend Sales Promotion and Microsoft Dynamics Customer Relationship Management)
  • Involved in the development of sales & marketing strategies for the company
  • Sales and Marketing of Swift Broadband Products and Services
  • Manage the company’s relationship with third parties e.g. TRANEX , CCSNL, MTECH & Swift VOIP Resellers Abroad
  • Designs and executes strategic marketing and promotional plan that achieve exceptional market penetration and result in exceeding projected sales target
  • Involved in the recruitment and training of new staff
  • Compiling and analyzing sales and performance reports for senior managers and executives
BUSINESS DEVELOPMENT & TELESALES EXECUTIVE
SWIFT NETWORKS LIMITED
January 2008 - April 2010 (2 years 3 months)

Key Achievements

  • The pioneer of the Tele & Online sales unit in Swift Networks
  • A one-man team that consistently ensured that the telesales unit contributed about 50% to overall company sales

Responsibilities

  • Actively involved in the day to day telesales and churn customer management activities
  • Updating daily, weekly and monthly reports to the Sales and marketing manager
  • Conducting market research and competitor analysis
  • Involved in proposal writing and business model design.
  • Managing customers and ensuring that they receive adequate level of service or help with their enquiries, concerns or complaints promptly.
CUSTOMER SERVICE EXECUTIVE
Swift Networks Limited
January 2007 - January 2008 (1 year 1 month)

Key Achievements

  • One of the pioneers of customer service and call center executives in Swift Networks
  • Actively involved in training new customer service and call centre agents
  • One of the best sales agents and customer service executives.

Responsibilities

  • Ensuring that customers receive adequate level of service or help with their enquiries, concerns or complaints promptly.
  • Handling inbound and outbound calls in a professional and standard manner in the call centre.
  • Providing first-line support to resolve queries/issues from customers or escalate and assign faults for further action to second line.
  • Monitoring and ownership of resolution of escalated issues& troubleshooting
  • Marketing and selling of the company’s products services