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Marketing Manager

City:
Lagos
Salary:
Job Type:
Full-Time
Experience:
Does Not Matter

The successful candidate will be required to:

  • Create, develop and implement category strategy to support the overall marketing strategy ensuring that the Pan African/Cross functional aspects are aligned
  • Initiate the NPD process ensuring that the NPI process requirements are managed and delivered according to targets (360 degree marketing)
  • Ensure category pricing supports brand positioning and is relevant to the competitive arena
  • Delivery of overall budgeted profitability by growing and sustaining category performance
  • Lead the selection of the appropriate trade channels
  • Explore and exploit new opportunities for the category portfolio
  • Monitor, control and report category performance through brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls
  • Approve category A&P plan within guidelines, creating and modifying as necessary to meet objectives
  • Proactively identify sources and resource needs to support category growth
  • Coach, manage and develop high performance teams, including sourcing brand managers
  • Responsible for ensuring ABM induction programme is appropriate
  • Proactively feed into and follow up on actions from the Business Planning process.

The Right candidate must

  • Have a degree (preferably Marketing / Business Related Discipline)
  • Have over 5 years Brand/category Management experience preferably within FMCG
  • Have NPD Project Management experience
  • Have excellent consumer insight, innovation and NPD skills.
Archived
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