Trade Marketing Regional Manager (North West, United Kingdom – January 2010 till March 2012)
(Won 2011 Award for Most Efficient & Effective Region and Highest Volume contributor)
Driving the formulation and execution of the Trade marketing & distribution strategy in the North West Region (Manchester, Bolton, Preston, Liverpool, Blackburn and Black pool) and ensuring execution excellence. Responsible for Business development and achievement of volume, distribution and market share growth in the Region. Managing the Key distributor operations in the North West. Driving volume growth by effective management and proper engagement of the 80 wholesalers, 136 Distributor staff and 35 Imperial Tobacco staff in the Region.
Delivered the highest market share in the Imperial Tobacco business of 93% from 90% (2010 vs 2011) by consistently reducing competition share in identified strongholds. Grew the North West contribution to the business from 20% (3rd place contributor) to 25% (Highest volume contributor) and 26% value contributor to the UK market in 2011.
Developed and Piloted the ‘Distribution Expansion scheme’ which recorded an increase in distribution coverage from 342 locations to 533 locations through improved Distribution Efficiency (Scheme has been adopted Nationally).
Planning and effective cost control across the Region by working in Line with approved Regional budgets, auditing spend processes and recorded a savings of 30% versus approved budget.
Grew share in shop handling from 92% to 94% and reduced weighted out of stock from 4.62% to 1.5% through excellent execution by maximizing the opportunities in the different clusters, increasing distribution opportunities by coverage expansion both by the I.T team and the distributor team, deployment of best in class merchandising solutions and ensuring adherence to agreed guidelines and policies.
People development and talent retention driven by Coaching and Mentoring, Star Reward scheme, Training and development and exporting of Talents. Region has been a benchmark for both Local and international visitors to the UK market.
Bank Teller/ Customer service (CBN Operations /Account management)
Responsible for New Customer registration, Customer issue log and escalation, CBN liaison and account officer.