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VERONICA OBIAGERI
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Marketing manager
Job Type: Full-Time

Education

From 0 to 2007
LAGOS STATE UNIVERSITY
From 0 to 2000
UNIVERSITY OF CALABAR
From 0 to 1995
UNIVERSITY OF NIGERIA, NSUKKA
No added languages

Experience

GENERAL MANAGER
MOVA GREEN INTERNATIONAL LIMITED
February 2012 - June 2013 (1 year 4 months)

§ FMCG Business Development and Management

§ Marketing Management

§ Marketing Consultancy

RELATIONSHIP MANAGER
INTERCONTINENTAL BANK PLC (NOW ACCESS BANK PLC)
August 2007 - February 2012 (4 years 6 months)

RESPONSIBILITIES

 Development of annual Budgets and Strategies for sector/branch volume and profit growth

 Coordination of the sector/branch marketing team/implementation of strategies

 Management of premium corporate and individual accounts

 Management of specialized e-products and schemes attached to some of the accounts in conjunction with e-Banking department e.g. e-Visa, e-Collections etc.

ACHIEVEMENTS

 Facilitated and coordinated the Bank’s participation in the French Week in November 2007 and sponsorship of the Gala Dinner/closing event thus enhacing corporate image and gaining goodwill for the bank from French businesses in Nigeria e.g Alliance Autos, CFAO

 sourced, reactivated and managed high value accounts that improved the position of the branches e.g enabled Ketu Branch cross the 1Billion mark in 2009

 Major accounts /relationships handled include Belgian and Swedish Embassies, C&I Motors, C&I Leasing, Sun Motors, Franco-Nigerian Chamber of Commerce and Industry, SW Global, Startcraft, YKB Homes and some premium individual accounts

PRODUCT MANAGER - SAVINGS PRODUCTS
INTERCONTINENTAL BANK PLC (NOW ACCESS BANK PLC)
May 2006 - August 2007 (1 year 3 months)

RESPONSIBILITIES

 Development and implementation of strategies for managing Savings Products towards growth and long term profitability

 Driving the innovation process towards new product additions and improvement of existing products

 Development and effective exposure of impactful advert materials

 Planning and execution of product launches, sales promotions and other scheme activities towards enhanced product patronage

 Monitoring and weekly/monthly reporting of bank-wide products performance

 Liaison with branches/regions towards increased drive on marketing of the products

ACHIEVEMENTS

 Contributed to the development and successful launch of HappySavers Account in Lagos and the building of its strong brand image

 Planned and coordinated the launch of the product in 4 regions outside Lagos

 Initiated the development and execution of the Bank-wide Happy Savers Customer Promo on Savings Products

 Developed and exposed new impactful adverts (Press, Radio and Outdoor) for HappySavers and IPSA

 Facilitated resumption of IPSA media campaigns pan Nigeria after a long absence in the media

MARKET RESEARCH MANAGER
UACN (TECH. RESEARCH & DEVELPMENT DIVISION)
March 2005 - May 2006 (1 year 3 months)

RESPONSIBILITIES

 Identification of Market Research needs of UACN Food brands and facilitating execution of the researches in liaison with the Marketing Managers & Research Agencies

 Conducting routine Market Survey on the Brands and generating relevant Management reports

 Conducting Product Tests on new and improved products as necessary

 Generation of new product ideas based on market information

ACHIEVEMENTS

 Initiated and conducted Market Surveys on Gala, Nourish, Grand Cooking Oils and Mr. Bigg’s, generating vital brand and competitive information for business use

 Recommended an acceptable new snack product and packaging idea based on market survey/research findings to ensure competitiveness of UACN Snacks Business

 Conducted Product Tests on Supreme Ice Cream, Nourish Super Loaf, Gala Sausage Rolls and other new products guiding business decisions on innovation efforts and alternative raw materials

 Developed formats for Product Tests on the various product categories covered

 Brands covered on this job were Gala Sausage Roll, Mr. Bigg’s, Supreme Ice Cream, Nourish Super Loaf, Grand Cooking Oils and Meals, Menu Masters (On the Run), SWAN Water, Gossy Water, among others

RESEARCH AND DEVELOPMENT MANAGER
UAC FOODS (A DIVISION OF UAC OF NIGERIA PLC)
November 2003 - March 2005 (1 year 5 months)

RESPONSIBILITIES

 Identification and Implementation of Product and Packaging Innovation and Improvement

 Development of new processes and improvement of existing for enhanced business profitability

ACHIEVEMENTS

 Recommended three new product ideas to the business and provided insight into one incorporated into business strategy

 Developed diverse impactful and functional packaging materials on the assigned brands including Supreme Ice Cream Carton, Ritzy Fruit Juice Carton, Delite Drinks Flexi Carton, Satis pouches etc.

 Worked on improvement of several products including Supreme Ice Cream and Gala sausage Roll thus improving on internal efficiencies and profitability

 Progressed the development of new Supreme Ice Cream Bowls and improvement of Satis sausages to an advanced stage

BRAND MANAGER - BREAD
UAC FOODS (A DIVISION OF UAC OF NIGERIA PLC)
March 2000 - October 2003 (3 years 8 months)

 Development and facilitation of implementation of brand strategies and plans towards growth and long term profitability of the Bread Portfolio

 Managing Agency Relationships towards achievement of Brand Objectives

 Developed parity-breaking advertising for the Nourish range which helped in endearing the brand to the consumers

 Introduced new variants: Un-sliced Bread, Bread Buns, Coconut and Fruit bread

 Planned and coordinated the successful formal launch of Nourish in Port-Harcourt

 Developed and implemented the mega-depot distribution concept for Nourish

 Planned and executed various useful researches on the brand/the bread market e.g. Market Potential study, Trade Census, Pricing and Customer Service Surveys

 Planned and Coordinated UAC Foods Customer Forum pan Nigeria in year 2000

ASSISTANT BRAND MANAGER - BREAD; SNACKS & CONFECTIONERY
UAC FOODS (A DIVISION OF UAC OF NIGERIA PLC)
October 1997 - March 2000 (2 years 5 months)

Assisting the Product Group Manager in developing and implementing Brand Strategies and Plans for growth and long term profitability of assigned brands

 Was a key member of the team that launched Nourish into the bread market and facilitated its growth to leadership position within one year in Lagos

 Contributed to the development of the total marketing support that made Nourish the first ‘branded’ bread in Nigeria

 Developed/introduced the Bumper Pack variant of Funtime Coconut Chips

 Conducted a Trade Promotion that restored Trade loyalty after a price increase on Funtime Coconut Chips

 Handled the development and production of UAC Foods 1999 Corporate Calendar

PRODUCT DEVELOPMENT SUPERVISOR
UAC FOODS (A DIVISION OF UAC OF NIGERIA PLC)
July 1997 - October 1997 (4 months)

 Developed and recommended ‘Suya” for Mr. Bigg’s, an idea that metamorphosed into Barbecue Stick Meat currently sold in Mr. Bigg’s.

RETAIL SALES SUPERVISOR - MR BIGGS (NYSC)
UAC FOODS (A DIVISION OF UAC OF NIGERIA PLC)
January 1996 - October 1996 (10 months)

 Coordinated transactions between Mr. Bigg’s Restaurants and the factory

 Assisted the Retail Manager in collating and summarizing Restaurants’ reports relevant Management Report