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Sujata Siddharth
Personal data and contacts will be open only to employers with access to CV database
Marketing manager 175 000
Job Type: Full-Time

Education

From 0 to 2009
MBA from Mudra Insititute of Communications, Ahmedabad(MICA)
From 0 to 2005
IT engineering from Mumbai University
No added languages

Experience

Assistant Manager, Marketing
MOVIES NOW, Zoom Entertainment Network Ltd
December 2010 - September 2012 (1 year 10 months)

Role and Responsibilities:

  • Marketing planning, strategizing and execution on key campaigns since launch
  • Evaluating TV plans, media buying, planning and monitoring execution (pre / post valuation) for TV plans
  • Merchandizing, Trade marketing, Vendor management and key PR activities
  • Ideation and creative execution on Print, Outdoor, Trade and on-ground activities
  • Key brand alliances on on-going properties and for long-term associations
  • Budgeting, forecasting and planning for complete marketing campaigns
  • Sales Planning & Client Servicing: Initiating and co-ordinating innovative solutions and sales packages for key clients, managing client database, one-point interface between Sales and all the internal departments of MOVIES NOW

Key Campaigns:

  • Channel launch print plan, ROCKY film-series, Shaolin movie festival, Spectacular Spielberg, brand champion for complete month’s marketing and brand activities wef Feb, 2012
  • Spearheaded innovations and servicing for clients like Lenovo, Cadburys’, Nestle

Significant Achievements:

  • Rated with the BEST (Demonstrate Excellence) rating in appraisal FY 2011-2012
  • Given ‘Exceeds Expectation’ grade during 1st appraisal and achieved highest raise in the company
Assistant Manager, Marketing
zoOm, BCCL
July 2009 - December 2010 (1 year 6 months)

Role and responsibilities:

  • Sole Responsibility: Marketing plan line-up and execution of Six Appeal, Crime &Bollywood
  • ATL and BTL activities across all marketing campaigns with 360 degree campaign execution and handling PR activities
  • Radio planning for Crime and Bollywood
  • One point contact for all the on-air promotional elements for on zoOm
  • Innovative brand solutions and execution for Gillette Mach 3, Olay and Fashion week events
  • Client servicing for large scale client customized properties where serviced clients like P&G, Vodafone

Significant Achievements -

  • Awarded ZENSTAR for extraordinary performance on project Crime and Bollywood in June, 2010
Summer Intern
Sony Entertainment Television
April 2008 - June 2008 (3 months)

Role and responsibilities:

  • Sole Responsibility: Cross-market qualitative research with channel and competition viewer insights in Mumbai, Delhi and Indore
  • Conclusive comprehensive overview of where Sony stands vis-à-vis competition
Analyst Programmer
Syntel Ltd
August 2005 - June 2007 (1 year 10 months)

Syntel Ltd, is a multinational IT Enabled Services company with key projects in software development and cross-industry global clientele

Role and responsibilities:

  • Development, production support, testing
  • Led a team of 5 members to successfully implement coding, testing under the project

Significant Achievements:

  • Highest appraisal in the project post training period
  • Active role of team-lead with completion of 1yr with the project