Provide professional advisory services to customers
Analyze market trends, events and competitors activities and make recommendations to the departmental head.
Ensure that company assets are well utilized and maintained.
Ensure the enforcement of company policies and guidelines as it relates to all selling activities.
Ensure cost effective implementation of the sales and marketing plans of the company in the region, towards the realization of sales target and volume growth.
Act as the key contact between the company and the customers.
Prepare annual sales forecast for all company brands for the region.
Address customer’s trade and product complaints.
Nurture and foster cordial business relationship and partnership with customers in order to promote customer loyalty and partnership.
Reporting all payments to the District Sales Manager
Breaking new grounds for the company’s brands.
Appointing new distributors.
Raising orders for customers and forwarding same to the office
Ensuring the availability and visibility of all Sona Breweries brands in the region
Managing and developing of all categories of customers so as to realize their full potentials.
Providing effective customer management programme and scheme to develop and enhance performance.
Providing professional advisory services to customers
Ensuring the enforcement of company’s policies and guidelines as it relates to all selling activities
Reporting competitors’ activities promptly
Monitoring customers’ stock inventories to avoid out of stock situation.
Recommending prospective viable customers for appointment where necessary
Ensuring judicious use of merchandising materials as per set standard
Embarking on chiller checks to ensure proper use
Coordination of monthly in-bar-promotions
Reporting competitors promotion activities and ensuring counter strategies
Ensuring effective use of promotional materials to achieve objectives
Servicing existing customers and prospecting for new ones
Creating sales and developing new sales area
Ensuring customer satisfaction and embarking on after sales services
Merchandising and redistribution of company products.
Achieve target with little or no supervision.
Raise orders for customers and forward same to head office with relevant cheques.
Maintain customers visit card in direct and indirect outlet.
Increase the number of retailers carrying the brand nationwide.
Promote repeat purchase and increase the market share.
Improve availability and visibility of the brand in the market, add accessibility to
Stimulate impulse purchase by customers.