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ORIYOMI TAOFEEK
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Marketing officer
Job Type: Full-Time

Education

From 0 to 2004
HIGHER NATIONAL DIPLOMA (HND)
No added languages

Experience

SALES EXECUTIVE
SONA SYSTEMS ASSOCIATE/NIGERIA BREWERIES PLC
January 2011 - February 2012 (1 year 2 months)

 Provide professional advisory services to customers

 Analyze market trends, events and competitors activities and make recommendations to the departmental head.

 Ensure that company assets are well utilized and maintained.

 Ensure the enforcement of company policies and guidelines as it relates to all selling activities.

 Ensure cost effective implementation of the sales and marketing plans of the company in the region, towards the realization of sales target and volume growth.

 Act as the key contact between the company and the customers.

 Prepare annual sales forecast for all company brands for the region.

 Address customer’s trade and product complaints.

 Nurture and foster cordial business relationship and partnership with customers in order to promote customer loyalty and partnership.

SALES REPRESENTATIVE
SONA BREWERIES PLC
April 2009 - January 2011 (1 year 10 months)

 Reporting all payments to the District Sales Manager

 Breaking new grounds for the company’s brands.

 Appointing new distributors.

 Raising orders for customers and forwarding same to the office

 Ensuring the availability and visibility of all Sona Breweries brands in the region

 Managing and developing of all categories of customers so as to realize their full potentials.

 Providing effective customer management programme and scheme to develop and enhance performance.

 Providing professional advisory services to customers

 Ensuring the enforcement of company’s policies and guidelines as it relates to all selling activities

 Reporting competitors’ activities promptly

 Monitoring customers’ stock inventories to avoid out of stock situation.

 Recommending prospective viable customers for appointment where necessary

MERCHANDISING:

 Ensuring judicious use of merchandising materials as per set standard

 Embarking on chiller checks to ensure proper use

PROMOTIONS:

 Coordination of monthly in-bar-promotions

 Reporting competitors promotion activities and ensuring counter strategies

 Ensuring effective use of promotional materials to achieve objectives

RETAIL SALES REPRESENTATIVE
GOLDEN PASTA COMPANY LIMITED
January 2006 - March 2008 (2 years 3 months)

Servicing existing customers and prospecting for new ones

 Creating sales and developing new sales area

 Ensuring customer satisfaction and embarking on after sales services

 Merchandising and redistribution of company products.

 Achieve target with little or no supervision.

 Raise orders for customers and forward same to head office with relevant cheques.

 Maintain customers visit card in direct and indirect outlet.

 Increase the number of retailers carrying the brand nationwide.

 Promote repeat purchase and increase the market share.

 Improve availability and visibility of the brand in the market, add accessibility to

Customers.

 Stimulate impulse purchase by customers.