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Ariyo
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Master brand specialist
Job Type: Full-Time

Education

From 0 to 2003
Lagos State University, Ojo B.Sc, Sociology
No added languages

Experience

Marketing Manager – Business Solution Suite
INTERSWITCH LIMITED
November 2012 - Present Day (4 years 9 months)
  • Responsible for the strategic brand marketing vision for the business solutions
  • Managing and co-coordinating strategic marketing inputs for the business solutions into the overall company plan
  • Driving cross-functional communication with Product Management, relevant Divisions and Operation teams to ensure brand strategy is executed throughout the key strategic channels
  • Planning and organizing the implementation of the marketing strategy to ensure the achievement of all targets as defined from the business objectives
  • Responsible for the management and monitoring of all ATL, sponsorship and BTL spend for the market
  • Providing support to Sales and Product Management to develop customer propositions and marketing communications
  • Increasing education, awareness, visibility and adoption of all brands within portfolio to ensure increase in transaction volumes
  • Evaluating customer research, market conditions and competitor data to implement brand planning changes as needed
Senior Corporate Communications & Events Executive
INTERSWITCH LIMITED
November 2006 - October 2011 (5 years 1 month)
  • Establishing and maintaining a press office for the organisation
  • Providing advice and support on public relations issues to managers and staff of the organisation
  • Researching and developing news items about the organisation’s activities and services to promote a positive image for the organisation
  • Responding to enquires from the media to ensure a positive image of the organisation is promoted
  • Liaising with internal and external stakeholders to promote goodwill for the organisation
  • Organising and managing internal and external events for the organisation
Customer Care/ I.T. Trainee Officer
VIRTUAL AFRICAN SOLUTIONS LIMITED
February 2006 - November 2006 (10 months)

Customer Care/ I.T. Trainee Officer

  • Creating and managing customers accounts with N-soft billing software
  • Sourcing and managing contents for the MDX+ platform
  • Providing consumer advice and education on products and services offered by the organisation
  • Development of the blue print for the I.T. Department processes
  • Maintenance of computer and voice systems
  • Working with foreign remote support teams to resolve issues relating to all platforms and service providers
Administrative & Customer Service Officer
MINDSDOTCOM LIMITED
December 2003 - August 2004 (9 months)
  • Managing the organisation’s account using Peachtree Software
  • Organising and managing internal and external events for the organisation
  • Creating and maintaining a database of participants for seminars and events
  • Providing consumer advice and education on products and services offered by the organisation