Gbenga
Personal data and contacts will be open only to employers with access to CV database
Media and Communications Manager
Job Type: Full-Time , open to relocation

Education

From 2008 to 2010
Lagos Business School, Pan African University
Master of Business Administration
Other
From 2002 to 2006
Covenant University
Computer Science
Degree
Languages:
English Fluently

Experience

Manager, Media and Communications
Honeywell Flour Mills Plc
November 2013 - Present Day (3 years 9 months)
Lagos
Lagos
MEDIA • Manage planning the brands strategic communication channels, media agency, brands public relations, corporate communications and events. Media managed include TV, Radio, Billboards, Newspapers, Magazines, BRT and Social Media platforms. • Develop media strategies together with the brand managers and implement in support of organizational/brand goals. • Manage media budget. • Manage sponsorship on key media platforms. • Devise strategies for media buying, advert placement and ensures advert buying stays within budget. • Find a combination of media that will enable the message get to the target effectively. • Monitor and optimize effectiveness of campaigns. • Build relationships and negotiate rates with media sales companies in conjunction with media agency to obtain most competitive prices. • Ensure all brands/company events are given adequate exposure on select media spaces. • Manage media agencies. CORPORATE COMMUNICATIONS • Manage Annual Report from design to production and Annual General Meeting publicity. • Plan and manage all exposures related to Honeywell Flour Mills Plc on all media platforms. I.e. interviews, press releases etc. • Manage media aspect of PR involving government parastatals. • Oversee the design and management of company website. • Ensure consistent internal and external communications that are aligned with strategy • Manage PR efforts and also develop and/or execute events. • Manage creation of Corporate calendars, brochures and other corporate materials from design to production.
Assistant Brand Manager, Honeywell Superfine Flour
Honeywell Flour Mills Plc
October 2010 - August 2013 (2 years 11 months)
Lagos
Lagos
• Set brands annual objectives, strategies, positioning, tactics and measures • Responsible for budget management while delivering on brand objectives • Analyze market trends to generate robust insight for effective decision making • Performed ongoing business analysis to drive brand performance • Advertizing development and PR campaigns – working with creative and media agencies • Conduct market survey to gain business insight and measure brand heath metrics • Developed marketing plans to meet consumer expectations in harmony with our brand objectives • Calendar development working with creative agency • Managed Honeywell’s participation in events such as Lagos State Economic Summit, Ogun State Investor’s Forum, Lagos Business School President’s Dinner, Lagos Business School Career Fair, Honeywell Baking School, Honeywell Wheat Meal Cooking competition at NYSC camp, Manufacturer’s Association of Nigeria’s AGM, Honeywell Annual Customer’s Forum etc.
Marketing &PR Consultant
Commercial department (bi-Courtney Aviation services Ltd)
March 2010 - June 2010 (5 months)

Responsible for marketing executive protocol services, and advertising spaces to state governments and other multinationals in south western Nigeria.

Marketing Consultant
Ayansanya & Co Nig Ltd
November 2009 - December 2009 (2 months)
  • Member of a 3 man team that carried out diagnostic review and strategy formulation for a 67-room Student hostel (the largest hostel facility of the School) in Ogun State. Proposed solutions that increased occupancy rate by about 70%.
Consultant
Synnovial Consulting Limited
July 2009 - September 2009 (3 months)
  • Undertook the Corporate Re-engineering of a furniture company with over one Billion Naira turnover.
  • Developed and implemented workable policies in the areas of human resources, marketing, finance/accounting and inventory management for the company.
  • Created the Business Development Unit and formulated product development and marketing strategies which invariably led to increase in sales.
  • Development of Human Resource Policy and Key Performance Metrics for employees. Consequently, monthly targets initially difficult to achieve were achieved in two weeks and Sales improved by over 1600%
  • Recruited new key management staff for the organization.
  • Designed and developed a 360 degree performance evaluation system.
  • Organized a 3 day retreat for the management team of the company where mid- term strategies were formulated.
  • Established templates for sales distribution, profitability measurements, pricing, budget preparation and control
Projects/Relationship Manager
Inventif Solutions Limited
September 2007 - September 2008 (1 year 1 month)
  • Developed and implemented marketing strategies for selling software solutions and car tracking/fleet management solution to corporate organizations. This campaign was so successful; we were unable to meet demand.
  • Managed developers and oversaw implementation of software applications which include vehicle tracking and early warning systems, multimedia Classes application, human resource software.
  • Liaised with insurance companies and car dealerships to create business relationship that lead to 1200% increase in sales in 2 months.
  • Planned project time, people, finance, and associated resources to satisfy requirements.
  • Maintained liaison with project staff, suppliers and contractors.
  • Lead recruitment exercise for staff in marketing, sales and operations.
  • Designed and developed contract agreements for all members of staff.
  • Designed and developed a 360 degree performance evaluation system.
  • Monitored project and managed risk, quality and ensured timely delivery on the projects.
  • Successful installation of Inventif trackers (in their fleet) and setting up of a mini base station at a Major companies, including banks.
  • Successful completion, installation and operation of Inventif payroll manager at Nigeria Defense Academy, kawo, Kaduna.
Customer Service/Marketing Officer
Springbank Plc
August 2006 - February 2007 (7 months)
  • Increased active customer base by reducing the number of dormant accounts.
  • Improved turnaround time of customer service unit
  • Preferred solution to urgent IT needs, thereby saving the branch expenses regularly spent on independent IT consultants.
  • Drafted to bulk and merchant teller departments during emergency situations. Achieved 95% accuracy in delegated task.

Additional information

Certificates, Courses, Trainings
Corporate Reputation and brand Management - School of Media and Communications Report Writing and Etiquette - Poise School of Communications