Back to CV list
Adaora Uchechukwu
Personal data and contacts will be open only to employers with access to CV database
Media planning manager
Job Type: Full-Time

Education

From 0 to 2000
Delta State University, Abraka , Delta State. Masters in Business Administration (MBA-Marketing)
From 0 to 1998
Delta State University, Abraka, Delta State. Post Graduate Diploma in Computer Science (PGD) .
From 0 to 1994
Insititute of Management and Technology, Enugu. Higer National Diploma in Statistics (HND - Upper Credit).
From 0 to 1
Institute of Management and Technology,Enugu. Ordinary Diploma in Statistics (OND) - Lower Credit
From 0 to 1986
Prince Memorial Secondary School, Onitsha.
No added languages

Experience

Media Director
Sharemind Lagos
June 2004 - Present Day (12 years 9 months)

CLIENT LEADERSHIP ROLE:

  • Advertising Budget setting tools in projecting 360 Communication activity.
  • Development/Implementation of Media Strategies and plans for successful brands

campaigns.

  • Generation of category campaigns insights for competitive analysis and

recommendations.

  • Leading cross sectional team and other Creative Agencies in achieving brand

media goals.

* Tracking all Clients Gross and Net spend, Cost per point (CPP) and Post

campaign Evaluation.

  • Developing Negotiation strategy,implementation and evaluation for efficient media

plans that justifies Client's ROI.

  • Analyzing of Media Planning software - AMPS, Media Star and data interpretation

and consumer insights.

  • Negotiation of Agency's fees and drafting of Client's contracts.

ACHIEVEMENTS:

  • Launch of Knorr Single cube in 2006, market share grew from 20% to 23% within 12 months.
  • Regain of loss market share for Close up toothpaste and Omo detergent in 2007, market share moved from 67% to 70% after 12 months.
  • Relaunch of Ovaltine Beverage into Nigeria market in 2008,market share moved from 5% to 7% and spontaneous awareness grew from 30% to 65% after 12 months
  • Brand name change of "Bajaj Boxer" to "Boxer" motorcycle in Nigeria market through the use of ATL communication campaign in 2009, "Boxer" TOM scores rose from 16% to 33%in one year.
  • Oversees Nigeria Breweries "Maltina Dance All" Reality TV Show made savings N78m in airtime sponsorship and "Peak Talent Show" for Frieslandcampina.

PITCHES INVOLVED IN AND WON:

  • Nigeria Breweries, Ovaltine, USAID, Chi Industries, IBM, Google,Bajaj Autos, Dangote Noodles, Federal Joint Tax Board, Multilink Telcom and Tak Agro fertilizer.

CLIENTS MANAGED:

  • Nigeria Breweries Plc, Unilever, Frieslandcampina, Twinings UK, IBM Uk, USAID, Google, Bajaj Autos India, Chi Industries Nigeria, Dangote Nodles, Scanfost, Ignis Home appliances, Multilinl Telcom, Federal Joint Tax Board, G-Tide Handsets, National Identity Cards, Tak Agro Fertilizer, Union bank Plc.
Senior Account Planner/Reserach Manager
Sunrise Marketing Communication
April 2000 - June 2004 (4 years 2 months)

CLIENT SERVICE/RESEARCH:

  • Managed Clients and conducts consumer and trade research.
  • Launch of Vicks Blue Radio and Television commercial production.
  • Pre and Post copy and concept testing of ad materials.
  • Interfaces with regulatory bodies vetting of creatives- NAFDAC and APCON.

CLIENTS MANAGED:

  • Procter and Gamble, Biesersdorf (Nivea Range), Cellular services Logistics, Leventis Power Systems, Astral waters, Mama cass Resturants, Washaman Dry Cleaners, Bio-organics Ltd.
Research Manager
Research International Ltd
October 1995 - December 1999 (4 years 4 months)

MEDIA/HABITS AND ATTITUDE/TRADE RESEARCH:

  • Conducts monthly, Biannual Media Audit for Electronic Media and TV programmes rating.
  • Monthly National Retail Audit for Nigeria Tobacco Company (NTC).
  • Adhoc Corporate Image survey.
  • Trade Research for Procter and Gamble.

CLIENTS MANAGED:

  • British Tobacco (BAT),Tura International, Zus Bureau.