Chris
Personal data and contacts will be open only to employers with access to CV database
Media planning manager 500 000
Job Type: Full-Time

Education

From 0 to 2007
Lagos State University
From 0 to 1995
Federal Polytechnic,Oko - Anambra state
No added languages

Experience

Country manager,Communications Channel Management
Unilever Nigeria Plc
April 2010 - Present Day (7 years 2 months)

 Work with media agency, creative, PR, event, and production agencies to actualise company’s media, communications, and amplififation objectives.

 Responsible for Nigerian market media strategies, communication channels processes and general supervision of media research.

 Oversee agency’s fee agreement and lead negotiations across media platforms / houses.

 Brands covered in Unilever Plc – Oral - Close Up, Pepsodent, Tea - Lipton yellow Label tea, Fabrics Cleaning – Omo, Sunlight, Seasoning – Knorr, Royco, Skin – Lux, Lifebuoy and Blue band.

Media Manager
Guinness Nigeria Plc
April 2006 - August 2009 (3 years 4 months)

 Work with two external media agencies, 2 creative agencies and 2 PR agencies – media Reach, Starcoms Media SO & U Saatchi and Saatchi and TBWA Concept and PR agencies to actualise company’s media /communications objectives.

To ensure that resources are deployed in the most effective/efficient media manners to deliver the required impact on our target audiences in line with Game plans objectives on all media types across all the brands within GN Plc.

Responsible for developing brand annual/quarterly media plans in conjunction with the Marketing requirements

Responsible for the efficient and effective execution of all third party and proprietary media in the market.

 Manage the outdoor agencies for timely and effective execution of all outdoor projects.

 Monitor and provide feedback on all medial placements and projects.

 Supervision of all media related activities within GNPLC.

 Brands worked on at Guinness Nigeria Plc – Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp larger beer, Smirnoff Ice, Satzenbrau, Gordon’s Spark, Red/Black labels, Johnny Walker.

Media Group Head
Media Perspectives
June 2003 - April 2006 (2 years 11 months)

 Strategic media planning & buying, business development of Current Clients and upcoming potential clients for upward development and growth of Client’s business.

 Strategic analysis of market and research information for upward growth of brand.

 Client servicing activities to ensure stronger relationship with Client.

Major Accounts worked on: Celtel Nigeria now Airtel, Starcomms Gulder, Heineken, Amstel Malta, Pepsi, Samsung, and Suzuki.

Media Manager
Insight Communications Ltd
October 2001 - June 2003 (1 year 8 months)

PLANNING

 Strategically analyse briefs received from Clients

 Generate strategic media plan based on brief received

 Creation of rationale for all media selections of stations and programs

 Generation of media objectives

 Attend meetings with client to fully understand the thought process of all jobs

 Presentation of media plans to clients

 BUYING

 Negotiate appropriate discount to maximize client's profit with media houses and suppliers

 Implementation of approved media plans

 Raising of media purchase order to media houses and supplier

 Ensuring that appropriate materials are collected from print production and radio/TV are sent to media houses and suppliers

 Commence and end campaign as approved by client

 Ensuring strict buying compliance with media houses

 Raising of Cheque requisition for prepayment of advertising materials

 Appraising and evaluating of campaigns.

 OUTDOOR

 Sourcing of appropriate and strategic sites for client's brands

 Supervision of outdoor material posting

 Periodic auditing and inspection of sites

 Liaising with outdoor contractors.

 Raising and renewal of outdoor contractors

 Gulder, Legend, NB-Corporate, Samsung Electronics, Ecobank, Globacom, Bank PHB.

Senior Media Executive
Prex Advertising
March 2000 - May 2001 (1 year 3 months)

 Preparation of media plans & Clear Understanding of Clients Business.

 Collecting and updating information on competitive brands.

 Brand development and Launching.

 Building Equity for brands (Integrated Marketing).

 Acting as link between Agency and Client.

 Fixing and arranging meetings with Clients.

 Preparation of contact reports, budget reports and agenda meetings.

 Clients’ accounts supervised; Seaman’s schnapps, Van vliet, Germaine autos.