Work with media agency, creative, PR, event, and production agencies to actualise company’s media, communications, and amplififation objectives.
Responsible for Nigerian market media strategies, communication channels processes and general supervision of media research.
Oversee agency’s fee agreement and lead negotiations across media platforms / houses.
Brands covered in Unilever Plc – Oral - Close Up, Pepsodent, Tea - Lipton yellow Label tea, Fabrics Cleaning – Omo, Sunlight, Seasoning – Knorr, Royco, Skin – Lux, Lifebuoy and Blue band.
Work with two external media agencies, 2 creative agencies and 2 PR agencies – media Reach, Starcoms Media SO & U Saatchi and Saatchi and TBWA Concept and PR agencies to actualise company’s media /communications objectives.
To ensure that resources are deployed in the most effective/efficient media manners to deliver the required impact on our target audiences in line with Game plans objectives on all media types across all the brands within GN Plc.
Responsible for developing brand annual/quarterly media plans in conjunction with the Marketing requirements
Responsible for the efficient and effective execution of all third party and proprietary media in the market.
Manage the outdoor agencies for timely and effective execution of all outdoor projects.
Monitor and provide feedback on all medial placements and projects.
Supervision of all media related activities within GNPLC.
Brands worked on at Guinness Nigeria Plc – Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp larger beer, Smirnoff Ice, Satzenbrau, Gordon’s Spark, Red/Black labels, Johnny Walker.
Strategic media planning & buying, business development of Current Clients and upcoming potential clients for upward development and growth of Client’s business.
Strategic analysis of market and research information for upward growth of brand.
Client servicing activities to ensure stronger relationship with Client.
Major Accounts worked on: Celtel Nigeria now Airtel, Starcomms Gulder, Heineken, Amstel Malta, Pepsi, Samsung, and Suzuki.
Strategically analyse briefs received from Clients
Generate strategic media plan based on brief received
Creation of rationale for all media selections of stations and programs
Generation of media objectives
Attend meetings with client to fully understand the thought process of all jobs
Presentation of media plans to clients
Negotiate appropriate discount to maximize client's profit with media houses and suppliers
Implementation of approved media plans
Raising of media purchase order to media houses and supplier
Ensuring that appropriate materials are collected from print production and radio/TV are sent to media houses and suppliers
Commence and end campaign as approved by client
Ensuring strict buying compliance with media houses
Raising of Cheque requisition for prepayment of advertising materials
Appraising and evaluating of campaigns.
Sourcing of appropriate and strategic sites for client's brands
Supervision of outdoor material posting
Periodic auditing and inspection of sites
Liaising with outdoor contractors.
Raising and renewal of outdoor contractors
Gulder, Legend, NB-Corporate, Samsung Electronics, Ecobank, Globacom, Bank PHB.
Preparation of media plans & Clear Understanding of Clients Business.
Collecting and updating information on competitive brands.
Brand development and Launching.
Building Equity for brands (Integrated Marketing).
Acting as link between Agency and Client.
Fixing and arranging meetings with Clients.
Preparation of contact reports, budget reports and agenda meetings.
Clients’ accounts supervised; Seaman’s schnapps, Van vliet, Germaine autos.