Plan and executed programs and initiatives to achieve Region Sales Target, market Share growth, expansion in Market Coverage and product availability in all Channels in the Northern Nigeria Market
Samsung electronics’ leading consumer FPTV Market having largest market share of 33 % in Northern Nigeria (2011).
Achievement of sales (qty. and value), Profitability target for Northern Region for all product groups.
Within 6 months additional retail network of 150 dealers were created and serviced through Distributors every month
Train and Develop Field Marketing Team and other Channel Members that enhanced their capacity for optimal performance.
Build and nurtured good working relationship with all business partners
Managed Market Activation budget to achieved project scheduled goals which led to reduction in waste of about 20% (2010)
Planned and executed programs and initiatives to achieve Region Sales quota, market Share growth, expansion in Market Coverage and product availability in all Channels in the Northern Nigeria Market
Ensure that all sales colleagues were properly briefed and understood all promotion briefs and Collaborated with the Sales/Marketing teams in planning and implementation of local market initiatives.
Played Instrumental role in developing a local markets initiative (Mai shai), for the company food drinks Range that lead to increase in Sales and Market share.