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Palash
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Regional manager sales and marketing 9 120 000
Job Type: Full-Time

Education

From 0 to 2005
Indian Institute of Planning and Management- New Delhi
From 0 to 2003
VTU- Kanranataka
No added languages

Experience

Regional Manager Sales and Marketing
Royal Salt Ltd
January 2012 - Present Day (5 years 5 months)

Business Development/Commercial Aspect

 Analyzing business potential of every dealer-distributor and executing the strategies to drive sales of Salt brands (Mr.Chef, Uncle Palm, Royal salt, Fine Salt, Light salt etc).

 Expansion of channel presence in all the Urban and Rural areas (Tier I, II & III) of upcountry region through New Distributor-dealer development and Modern trade channel development in metro region.

 Developing continuous relation with corporate customers to enhance B2B sales in Nigeria and neighbouring countries (Nestle PLC, Unilever PLC, Tolaram Grp., Dufil food etc.)

 Responsible for the P/L account of product SKUs for factory wise and channel wise.

 Holding the responsibility of ATL/BTL activity at National level to enhance the shelf presence of the product.

 Conducting continuous competitor analysis (Annapurna salt, Dangote salt, Casava Salt and other import salt) and competency price and brand activity mapping for keeping abreast of market and competitor moves to achieve market share metrics, able to achive a growth of 20% in 2012 .

 A regular visit to the market along with team, to the distributor point, to the retail channel and keeping update to the senior management of the product acceptance and movement.(directly reporting to director)

 Decision making and feedback on pricing based on the new market venture and competitor pricing analysis.

 Managing the trade scheme at distributor level and retail level within approved budget.

Branding Activity

 Creating and executing a measurable marketing communications plan across all communications disciplines for strategic positioning of Salt and Food seasoning brand (To create a “Sweetness of traditional Test” concept for Mr. Chef brand) by controlling 3 outside agency partners.

 Improving the brand performance by conducting consumer analysis on brand recall on a regular basis.

 Conducting PR activities on local media on Brand Performance and regular basis local brand pull activity through canter promotion, hoardings, FM ads and other promotion activity.

 Proper budget planning and channelizing the budget to get the maximum return on the same. (Handling a marketing budget of Niara 320 million in a year).


Accounts and distribution management

 Controlling the account activity for every distributor through marketing team and along with finance controller.

 Managing the credit limit and receivables for every dealer and distributor.

 Every month running the collection drive through sales team.

 Weekly updates of corporate accounts and looking after the collections through B2B sales team.

 Managing customer relationship including interaction with customers for effective resolution of customer grievances.

 Communicating on the product distribution along with supply chain manager for effective and fast supply based on importance.

Team Management

 Recruiting, mentoring, training and development of the marketing executives and Area Sales managers to ensure sales and operational efficiency.

 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.

Regional Operation Manager
Videocon Industriles Ltd.
October 2010 - December 2011 (1 year 3 months)

Business Development/Commercial Aspect

 Analyzing business potential of every retail counter (SKU) and executing the strategies to drive sales of Videocon group brands (Videocon, Sansui, Kelvinator, Kenstar, Philips and Electrolux) and partner brand (Panasonic, Canon etc).

 Property finalization through property dealer and personnel contact for retail channel expansion including rate negotiation, scope of work, agreement dealing, project recce, and final store preparation through project team.

 Expansion of retail presence in all the Urban and Rural areas (Tier I, II & III) of Eastern region through Franchisee development (FOFO) and COCO model (only for Tier I).

 Taking care of the P/L account of Franchisee and COCO store through working ROI-Model.

 Holding the responsibility of BTL activity at regional level to support the retail activity for all HA and CE products.

 Achieved 25 store opening within a span of 12 mnths (Through FOFO and COCO).

 Conducting competitor analysis (Lg Shoppe, Samsung Plaza, Sony World, E-zone and other regional players) and competency mapping for keeping abreast of market and competitor moves to achieve market share metrics.

Branding Activity

 Creating and executing a measurable marketing communications plan across all communications disciplines for strategic positioning of Retail Brand (To create a “Neighbourhood electronics showroom” concept for Digiworld) and services of the organisation.

 Improving the brand performance by conducting consumer analysis on brand recall.

 Conducting PR activities on local media on Brand Performance and regular basis local brand pull activity through canter promotion, hoardings, FM ads and other promotion activity.

Retail / Store Management

 Formulating Marketing concepts and strategies to generate increased sales for achievement of revenue targets.

 Coordinating the promotional activities for new product launches & special products.

 Managing customer relationship including interaction with customers for effective resolution of customer grievances.

 Handling retail operations inclusive of account management, man management, communication through merchandising programs, as well as pricing and trade terms management.

Team Management

 Recruiting, mentoring, training and development of the stor functionaries to ensure sales and operational efficiency.

 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.

District Manager
Bata India Ltd.
November 2006 - October 2010 (3 years 11 months)

Commercial Deliverables/Business Development

 Analyzing business potential of New site, conceptualizing & executing strategies to drive sales, augment turnover, enhancing profit and achieve desired targets through existing stores and new store expansion.

 Controlling the ROT/ROI ratio of every store through variable expenses control, margin mix and GP growth per sqft.

 Running every store as an Individual profit center as taking care of Store cost, Inventory cost, manpower cost, stock turn etc.

 New Property finalization for Store expansion on lease and rent through rent negotiation, lease terms and conditions on behalf of the company based on commercial viability and ROI model.

 Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics of the brand.

Brand Management

 Creating and executing a measurable marketing communications plan across all communications disciplines for strategic positioning of products and services of the organisation as per guidelines provided by HO-Marketing.

Visual Merchandising

 Steering merchandising planning in harmony with the business objectives.

 Maintaining sound relationship with product planners for ensuring profitable product merchandising mix.

 Managing retail outlets for maximum product coverage.

 Monitoring effective merchandising at the outlets for product promotion activities.

Retail / Store Management

 Formulating new concepts and strategies to generate increased sales for achievement of revenue targets.

 Coordinating the promotional activities for new releases & special products.

 Managing customer relationship including interaction with customers for effective resolution of customer grievances.

 Handling retail operations inclusive of account management, communication through merchandising programs, as well as pricing and trade terms management.

Relationship Management

 Handling retention of existing clients by providing regular service and offering customized solution for their needs.

 Interfacing with Individuals / Customers / Clients for ascertaining requirements, making presentations and delivering need based product solutions.

 Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels and maintaining excellent relations with clients/customers to generate avenues for further business.

Team Management

 Recruiting, mentoring, training and development of the field functionaries to ensure sales and operational efficiency.

 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.