Directs and co-ordinates the implementation of policy objectives and strategies towards the achievement of planned sales volumes, margins and market share for the company’s products in the regional branches.
Achieves regional marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing changes.
Meets regional marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual regional sales quotas; projecting expected sales volume and profit for existing and new products; analyzing trends and results; recommending pricing strategies; monitoring costs, competition, supply, and demand.
Ensures the achievement of the regional sales target through aggressive channel penetration and coverage.
Budgetary controls and monitoring systems towards the achievement of corporate sales/marketing objectives.
Plans, directs and co-ordinates company’s promotional activities, events and direct marketing campaign to sensitize high volume purchases, shelves off-take and brand’s awareness level.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies and taps marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Sustains rapport with major dealers/ key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Monitors sales growth of Major Distributors and measures impact of promotional/marketing campaigns in line with agreed retail coverage and retention of developed accounts and put in measures to win more accounts.
Conducts one-on-one review with Region Sales Team to build effective communications, training/development needs and to provide insight for the improvement of Region Sales Team and activity performance.
Builds a motivated successful sales team that accomplishes company’s sales/marketing goals and closely monitors team performance as against the sales budget.
Updates management with analyzed market intelligence information that will guide us in competitive decision making.
Prepared thorough marketing and distribution plan for company’s brands and ensured implementation nationally.
Formulated and coordinated implementation of policy objectives required to direct corporate sales, promotions and marketing communication with available resources to achieve overall sales volume, margins and market share.
Prepared brands’ annual volume sales targets; ensured its achievement nationally and instituted regional specific marketing strategies that will assist the Regional Sales Managers to achieve their sales targets.
Planned, directed and coordinated company’s promotional activities, events and direct marketing campaign to sensitize shelf off-take and brand’s awareness level by placing special emphasis on off-trade and on-trade channels.
Proactively monitored regional brand’s performance and provided appropriate solutions on challenges being encountered.
Directed the overall corporate sales planning/implementation, in-store merchandizing goals and execution of promotional strategies within the total sales & marketing objectives.
Monitored sales growth and measured impact of promotional/marketing communication campaigns in line with approved marketing briefs.
Directed and coordinated marketing communication programs with the company’s marketing communication agency as contained in the approved marketing plan.
Developed/implemented value added programs and key measurements that align key accounts business objectives with the company’s valued propositions.
Negotiated significant profitable business opportunities both with existing, new strategic customers and sustain growing fortune in the market.
Built a motivated successful sales team nationally that accomplished company’s sales/marketing goals and closely monitors regional performance as against the corporate sales budget.
Updated management with analyzed market intelligence information that will guide her in competitive decision-making.
Prepared marketing plan for the company’s brands and ensure its implementation nationally.
Prepared and implemented distribution plan for beverage products pan-Nigeria.
Initiated, built and maintained everlasting business relationship with customers enlisted on distributorship and direct stores distribution channel in line with the company’s corporate objectives.
Ensured that sales targets set for all the brands are achieved pan-Nigeria and institutes regional specific marketing strategies that will assist the Regional Sales Managers to achieve their sales targets.
Managed and directed the activities of the corporate marketing strategy, logistic and supply chain optimization to meet-up with requirement of the depots warehouses, distributors and other distribution channel members.
Built a motivated successful sales team nationally that accomplish company’s’ goals.
Developed, planned and implemented new business opportunities for the company.
Identified customers’ needs, new market potentials and evolved strategies to explore the identified potentials.
Ensured a well-structured sales/marketing programs that will drive sales and improve on the shelve off-take for the company’s products.
Prepared annual brands’ sales forecast and defends same with the management.
Conducted market survey on any new products the company intended to add to the brands portfolio.
Executed brands advertising and promotional campaign programs.
Ensured that foreign suppliers enquiries as per marketing information on Nigeria and other allied matters are handle with immediate dispatch.
Prepared proposal on annual sales targets for the territory.
Ensured the achievement of sales targets through aggressive channel penetration and coverage.
Serviced current accounts, explore new potentials and drive debt management strategies
Ensured budgetary controls and monitoring systems to encourage review of performance against plan - cost, sales and market share within the territory.
Generated monthly and situational sales reports to guide the Area Sales Manager.
Initiated specific sales promotion activities considering core target audience, market potentials and cost effectiveness for the brand.
Executed promotional campaign on behalf of the Area Sales Manager within the territory.
Alerted National sales of all developments within the operational area likely to impact heavily on the company’s corporate goals and objectives.
Planned and implemented re-distribution activities i.e. grassroots market development campaign in Abuja, Nasarawa, Niger and Benue States.
Planned and co-coordinated sales forces and other depot staff activities.
Monitored and upgraded key distributors accounts in line with the company’s sales partner’s policies.
Ensured effective management and control, within the branch, of revenue receipts and stock.
Furnished the Area Sales Manager with appropriate competitive market intelligence information and offered recommendations on how to counter their activities.
Provided direction, leadership and motivational focus to the Area sales and marketing team.
Proactively monitored the area sales performance in terms of cost and sales achievement towards realization of plan and efficiency of resources utilization.
Ensured the achievement of the area sales targets on all product categories and coordinated field sales team for optimal performance.
Developed strategic time and territory management plans to achieve sales target.
Source, identify and service key accounts/opportunities within the area.
Distributors’ products purchasing portfolio and credit control management.
Developed corporate key accounts and ensured products shelves availability in major wholesales markets, satellite markets, premium supermarkets and retail outlets in Lagos.
Developed untapped potential markets with special emphasis on airlines, road liners, eateries, hotels, recreation centers, fast foods centers, hospitals, restaurants, banks, embassies, cooperatives societies, go-slow operations, schools and other corporate bodies.
Monthly reconciled customers’ outstanding positions with the company and direct accounts maintained by the sales force.
Kept close-tap on redistribution activities; closely monitored the activities of merchandisers attached to major distributors and marketing team daily door-to-door redistribution campaign in Lagos.
Managed sales promotion, events and direct marketing activities in Lagos.
Developed viable markets/customers for the company and formulated strategies for maintaining existing ones.
Provided logistic supports for the entire sales team and prepared sales evaluation reports for the National Sales & Marketing Manager.
Provided the company with market intelligence reports and how to counter competitors’ offensive incursion into the market.
General sales administration, prepared/maintained accounting records for the company’s transactions up to trial balance and balance sheet.
Coordinated sales representatives marketing activities in Lagos and up country depots.
Developed new markets and advised management on strategies that will support/enhance the competitive advantage of the company.
Compiled sales representatives’ weekly and monthly collections/ outstanding statements.