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Regional sales manager
Job Type: Full-Time , open to relocation


From 0 to 1993
From 0 to 1984
No added languages


August 2010 - Present Day (7 years 1 month)

 Directs and co-ordinates the implementation of policy objectives and strategies towards the achievement of planned sales volumes, margins and market share for the company’s products in the regional branches.

 Achieves regional marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing changes.

 Meets regional marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

 Determines annual and gross-profit plans by forecasting and developing annual regional sales quotas; projecting expected sales volume and profit for existing and new products; analyzing trends and results; recommending pricing strategies; monitoring costs, competition, supply, and demand.

 Ensures the achievement of the regional sales target through aggressive channel penetration and coverage.

 Budgetary controls and monitoring systems towards the achievement of corporate sales/marketing objectives.

 Plans, directs and co-ordinates company’s promotional activities, events and direct marketing campaign to sensitize high volume purchases, shelves off-take and brand’s awareness level.

 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

 Identifies and taps marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

 Sustains rapport with major dealers/ key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

 Monitors sales growth of Major Distributors and measures impact of promotional/marketing campaigns in line with agreed retail coverage and retention of developed accounts and put in measures to win more accounts.

 Conducts one-on-one review with Region Sales Team to build effective communications, training/development needs and to provide insight for the improvement of Region Sales Team and activity performance.

 Builds a motivated successful sales team that accomplishes company’s sales/marketing goals and closely monitors team performance as against the sales budget.

 Updates management with analyzed market intelligence information that will guide us in competitive decision making.

May 2009 - July 2010 (1 year 3 months)

 Prepared thorough marketing and distribution plan for company’s brands and ensured implementation nationally.

 Formulated and coordinated implementation of policy objectives required to direct corporate sales, promotions and marketing communication with available resources to achieve overall sales volume, margins and market share.

 Prepared brands’ annual volume sales targets; ensured its achievement nationally and instituted regional specific marketing strategies that will assist the Regional Sales Managers to achieve their sales targets.

 Planned, directed and coordinated company’s promotional activities, events and direct marketing campaign to sensitize shelf off-take and brand’s awareness level by placing special emphasis on off-trade and on-trade channels.

 Proactively monitored regional brand’s performance and provided appropriate solutions on challenges being encountered.

 Directed the overall corporate sales planning/implementation, in-store merchandizing goals and execution of promotional strategies within the total sales & marketing objectives.

 Monitored sales growth and measured impact of promotional/marketing communication campaigns in line with approved marketing briefs.

 Directed and coordinated marketing communication programs with the company’s marketing communication agency as contained in the approved marketing plan.

 Developed/implemented value added programs and key measurements that align key accounts business objectives with the company’s valued propositions.

 Negotiated significant profitable business opportunities both with existing, new strategic customers and sustain growing fortune in the market.

 Built a motivated successful sales team nationally that accomplished company’s sales/marketing goals and closely monitors regional performance as against the corporate sales budget.

 Updated management with analyzed market intelligence information that will guide her in competitive decision-making.

September 2006 - April 2009 (2 years 7 months)

 Prepared marketing plan for the company’s brands and ensure its implementation nationally.

 Prepared and implemented distribution plan for beverage products pan-Nigeria.

 Initiated, built and maintained everlasting business relationship with customers enlisted on distributorship and direct stores distribution channel in line with the company’s corporate objectives.

 Ensured that sales targets set for all the brands are achieved pan-Nigeria and institutes regional specific marketing strategies that will assist the Regional Sales Managers to achieve their sales targets.

 Managed and directed the activities of the corporate marketing strategy, logistic and supply chain optimization to meet-up with requirement of the depots warehouses, distributors and other distribution channel members.

 Built a motivated successful sales team nationally that accomplish company’s’ goals.

 Developed, planned and implemented new business opportunities for the company.

 Identified customers’ needs, new market potentials and evolved strategies to explore the identified potentials.

 Ensured a well-structured sales/marketing programs that will drive sales and improve on the shelve off-take for the company’s products.

 Prepared annual brands’ sales forecast and defends same with the management.

 Conducted market survey on any new products the company intended to add to the brands portfolio.

 Executed brands advertising and promotional campaign programs.

 Ensured that foreign suppliers enquiries as per marketing information on Nigeria and other allied matters are handle with immediate dispatch.

December 2001 - August 2006 (4 years 9 months)

 Prepared proposal on annual sales targets for the territory.

 Ensured the achievement of sales targets through aggressive channel penetration and coverage.

 Serviced current accounts, explore new potentials and drive debt management strategies

 Ensured budgetary controls and monitoring systems to encourage review of performance against plan - cost, sales and market share within the territory.

 Generated monthly and situational sales reports to guide the Area Sales Manager.

 Initiated specific sales promotion activities considering core target audience, market potentials and cost effectiveness for the brand.

 Executed promotional campaign on behalf of the Area Sales Manager within the territory.

 Alerted National sales of all developments within the operational area likely to impact heavily on the company’s corporate goals and objectives.

 Planned and implemented re-distribution activities i.e. grassroots market development campaign in Abuja, Nasarawa, Niger and Benue States.

 Planned and co-coordinated sales forces and other depot staff activities.

 Monitored and upgraded key distributors accounts in line with the company’s sales partner’s policies.

 Ensured effective management and control, within the branch, of revenue receipts and stock.

 Furnished the Area Sales Manager with appropriate competitive market intelligence information and offered recommendations on how to counter their activities.

June 1998 - November 2001 (3 years 6 months)

 Provided direction, leadership and motivational focus to the Area sales and marketing team.

 Proactively monitored the area sales performance in terms of cost and sales achievement towards realization of plan and efficiency of resources utilization.

 Ensured the achievement of the area sales targets on all product categories and coordinated field sales team for optimal performance.

 Developed strategic time and territory management plans to achieve sales target.

 Source, identify and service key accounts/opportunities within the area.

 Distributors’ products purchasing portfolio and credit control management.

 Developed corporate key accounts and ensured products shelves availability in major wholesales markets, satellite markets, premium supermarkets and retail outlets in Lagos.

 Developed untapped potential markets with special emphasis on airlines, road liners, eateries, hotels, recreation centers, fast foods centers, hospitals, restaurants, banks, embassies, cooperatives societies, go-slow operations, schools and other corporate bodies.

 Monthly reconciled customers’ outstanding positions with the company and direct accounts maintained by the sales force.

 Kept close-tap on redistribution activities; closely monitored the activities of merchandisers attached to major distributors and marketing team daily door-to-door redistribution campaign in Lagos.

 Managed sales promotion, events and direct marketing activities in Lagos.

 Developed viable markets/customers for the company and formulated strategies for maintaining existing ones.

 Provided logistic supports for the entire sales team and prepared sales evaluation reports for the National Sales & Marketing Manager.

 Provided the company with market intelligence reports and how to counter competitors’ offensive incursion into the market.

August 1995 - May 1998 (2 years 10 months)

 General sales administration, prepared/maintained accounting records for the company’s transactions up to trial balance and balance sheet.

 Coordinated sales representatives marketing activities in Lagos and up country depots.

 Developed new markets and advised management on strategies that will support/enhance the competitive advantage of the company.

 Compiled sales representatives’ weekly and monthly collections/ outstanding statements.