Lead sales team in building relationship with customers and manage negotiations of sales contracts with focus on top supermarkets.
Plan, direct & evaluate sales operations with individual account and implement & drive compliance of perfect stores for each category.
Generates order, ensure adequate stock cover & facilitate prompt deliveries to each account and follow up on prompt payments of due invoices and ensure credit check.
Liaise with the marketing team to understand & communicate marketing messages to customers & consumers.
Recruit, organize, train and manage the merchandizing team to execute the merchandizing objectives & in-stores promotions.
Accounts creation through local modern trade & pharmacy development
Developed & implemented key accounts strategies to drive sales growth through contracts negotiations with focus on two main channels; supermarkets & petrol mart.
Established company’s policies & procedures in sales operations, credit controls and rebates payments with each account.
Led sales teams to build relationship with customers & monitored the compliance levels of sales contracts with key accounts.
Managed the relevant NBC product portfolio in key accounts and determined strategic planning related to new product lines.
Interfaced with the marketing function on brand propositions and executed agreed promotions in key accounts.
Explored new sales opportunities and developed existing outlets.
Monitored sales assets’ productivity through proper activation in each channel.
Implemented & monitored promotional activities to achieve sales objectives in the assigned territories.
Reported competitors’ activities & community programmes and proactively ensured the executions of the right action plans.
Enhanced the company’s image through branding & merchandising activities of coca-cola products to increase customers’ loyalty & patronage.
Evaluated stock position, suggested orders based on opportunities and stock rules for prompt deliveries.
Monitored credit facilities to corporate accounts and followed up on cheque payments to allow for smooth transactions.