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Sales Manager
Job Type: Full-Time


From 0 to 2001
University of Calabar
From 0 to 1997
University of Uyo
No added languages


Sales Manager
Intafact Beverages Limited
April 2012 - Present Day (5 years 3 months)

Grow sales by 14% through effective coaching of team and development of new distributors.

Managed sales budget within approved limit by setting clear expense plan with team.

Manage effectively 3 state to enhance brand availability and visibility in all channel of trade.

Liaise with other functions to ensure prompt delivery of order to ensure increase customer satisfaction.

Regional Sales Manager
Intgrated Dairies Limited
August 2010 - February 2012 (1 year 7 months)
  • Effectively managed 5 reports by constant on the job training and coaching.
  • Grow sales volume by 25% through the drive for outlets development by team.
  • Realign route with team to ensure minimal loss in downtime due to traffic.
  • Ensures nil sell to outstanding on 1 invoice thereby reducing exposure to weekly debt from #21m in August to #12mn by December.
  • Draw up a strategic plan to effectively manage key outlets including Shoprite, Park & Shop, Mega Plaza to ensure prompt product delivery and payment for deliveries made.
Sales Manager
Distribution Edge
October 2009 - July 2010 (9 months)


  • Grow distribution volume by 3% month on month through effective route alignment.
  • Increase distribution basket due to new market discovery thereby increasing profit by 2%.
  • Reposition the organization sales team by introducing new motivation tied to target achievement by team.
  • Coach sales team on effective negotiation which has led to an increase in call/drop rate per customer and total number of customer base from 13 to 41; an increase of 68%.
  • Developed a reporting template to enable informed decisions to maximize opportunities in the rural markets.
  • Position profitable brands as strategic Must Have brand in distribution basket thereby increasing sales volume by 12% and profit by 6% from these brands.
Area Manager
British American Tobacco
April 2002 - September 2009 (7 years 6 months)
  • Push for the establishment of a mini sales depot in Ikot Ekpene by the distribution partner, to enhance distribution due to noticeable opportunities-average monthly contribution to total area sales by Ikot Ekpene grew to 8% from 3% in 2 months.
  • Developed the trade marketing dashboard for Calabar Team, adopted by the region.
  • Consistently achieves stretching results against KRAs (key result areas) with Global Drive Brand growing to 24% by July 2009 from 13% in 2008 by effectively evaluating key customers’ performances against target weekly.
  • Seek for available data (AC Nielson report) for the area and using same to develop strategy to maximize opportunities within the area e.g. a distribution drive activity ‘Operation Sweep’ for Pall Mall FF( brand grew by 7% from 2%) in the area; This was replicated in the entire region.
  • Design, develop and deployed a stock management template for distribution partner to ensure nil out of stock/overstocking of brands across depots in the area.
  • Effectively coaching 5 direct reports and remote teams (promo/distribution staff) to major achievements in terms of volume and market share growth.