Personal data and contacts will be open only to employers with access to CV database
Sales and marketing manager 8 000 000
Job Type: Full-Time


From 0 to 1995
From 0 to 2005


January 2013 - Present Day (4 years 6 months)
• Drive the development and implementation of annual commercial operating plan and budget that support the company’s strategic plan within the region • Develop and execute strategies and plans for profitable expansion to new market , and ensure the articulation and implementation of commercial (sales, business development and customers management) strategies and program to maximize the revenue generating capacity of the company • Develop and implement customer/distributor recruitment and retention strategy/business plan • Implement, monitor and evaluate agreed POP strategies and develop customer specific category and shopper marketing strategies. • Maintains and expands customer base ,develop strategic partnership with the customers and identify new customers opportunities • Design and implement sales and distribution route to market strategies that can be leveraged to build brand equity at POS.(By deploying DSS, HORECA ,Key Account/Corporate and Open market distribution channels across product categories) • Achieve national financial sales objectives by forecasting requirement , preparing annual sales budget, scheduling expenditures ,analyzing variables and initiating corrective measures within the region • Build and effectively manage a team of high performing sales Managers and develop a performance agreement for each Manager that aligns with the business goals and objective agreed with the company
January 2009 - December 2012 (4 years )

1. Drive the achievement of the national sales budget/objective across all product categories

2. Define and set KPIs for sales team, develop and roll out sales and customer service business objective

3. Design and implement value adding sales strategy to achieve national sales objective and set performance enhancement business principles in line with FMBP and DMBP.

4. Drive CCFOT (Customer Case Fill On Time); and Customer Stock position through effective analysis of DBR (Demand Based Replenishment) tool.

5. Provide operational guidance and support to ensure an efficient order cycle is maintained – including capturing, processing and fulfilling all orders and deliveries within our trade terms guidelines. Resolve escalated operational issues internally and with Customer; anticipate and prevent future problems.

6. Customer Management and resolution of reconciliation related issues including credit notes, order management, compensation for stock withdrawals and damages.

7 .Identify and develop potential direct customers in existing/new markets and formulate and execute the company’s channel and brand category sales strategies

8 . Prepare and recommend sales forecast and sales plan and provide input for business planning so as to establish and agree sales plan and objective.

9 . Provide market intelligence on competition, market share; ensuring the achievement of the business unit budget’

10. Managing sales team; in providing leadership, training, appraisal, motivation and development

August 2004 - December 2008 (4 years 5 months)

Accountable for developing and implementing Distributors Business plans

2 Effect sales of Nestle product through aggressive channel penetration and coverage

3 Source, identify and service key account and achieve set targets on all product categories.

4 Monitor Sales of Nestlé’s products and competition’s, Market trend and report new development

5 Arrange market survey and price checks

6 Develop good organizational, commercial and personal relationship with the customers

7 Ensure effective implementation of sales-marketing plan within the channel in the region

September 2000 - July 2004 (3 years 11 months)

1 Effectively manage each customer account to ensure sales targets are fully achieved.

2 Ensure that the area sales cycle objectives are achieved through effective business portfolio management.

3 Build customers profile by identifying immediate and long term goals

4 Identify opportunities and support development across product categories

5 Develop and implement strategic initiative marketing and sales strategic plans that meets organizational goals

6 Provide effective leadership, mentoring and coaching to the sales force in the area.

7 Develop and manage new distribution channel for effective and efficient distribution of the company’s products

January 1998 - July 2000 (2 years 7 months)

Formulation/generation of creative concept for market penetration plan and execution of marketing programme.

2 . Gather, interpret and apply multiple consumer industry insights and trends in the development of marketing plan

3. Responsible for development and implementation of business strategy and brand plans

4. Implement inventory management and port clearance.

5. Source and identify international and local market for such product as cash crops, petro-chemical and crude oil.

6. Plan, develop and implement cost effective operation for business growth.

7 . Securing contract and representing the company in bidding and negotiation of contract.

8. Conceptualize, analyze and evaluate economic issue and market trend to identify and create new business opportunities.

Additional information

About Me

With an impeccable wealth of experience spanning 16 years as a sales ,Marketing and Business Channel Development Manager, having worked for both Service and FMCG oriented reputable companies including Multinationals with a demonstrable track record, I have the requisite skill and competence to add value and contribute to the long term profitable sales growth of the organization.

With an excellent sales and negotiation skill, coupled with the innate skill of good planning and organizing , I have the ability to motivate and lead a high performingteam that can be leveraged to develop and execute strategies for profitable expansion of the business.

I have the capability to drive performance management initiatives, implementbest practices and create a wining culture through targets and KPIsachievement.