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Senior brand manager - lager AND ready TO drink (RTD)
Job Type: Full-Time


From 0 to 2007
From 0 to 2004
No added languages


January 2009 - Present Day (8 years 7 months)

Selected Key Achievements

  • Frequently earn recognition for top below the line advertisement and product design performance
  • Pioneer Globacom Branding executive of Okota/Airport Region.
  • Globacom Best Branding executive for 2010/2011 in Trade Marketing
  • Developed and mentored Globacom Best Branding Casuals in Lagos 3 region in year 2009/2010 and 2010/2011
  • Increased Globacom sales by over 65% vs. previous branding/trade marketing targets in Lagos 3 region.
  • Increased Globacom subscribers base from 630,000 to 980,000 in Lagos 3 within 9 months.
  • Moved Globacom secondary sales from N750 million monthly revenue to 1 billion Naira monthly revenue
  • Expanded Globacom retail Touch-Points in Lagos 3 region and environs.
  • History of excellent and consistent Branding/Sales target achievement all through my marketing career.
  • Successfully recruited several corporate partners/Sub dealers/retailers for Lagos 3 so as to achieve their achievement.
  • Has a history of excellent relationship with superiors and subordinates alike.
  • Built and supported several winning teams and has contributed to the personal training, development, promotion and success of so many younger colleagues (Casuals) within my team.

My Qualification:

  • I had my first degree at University of Ibadan, Ibadan, Oyo State ( Mathematics)
  • Masters degree at Obafemi Awolowo University, Ile Ife, Osun State (M.B.A – Marketing & Management).
  • Initiating and Implementing Product/Brand visibility strategies and campaigns Nationwide to drive sales and revenue on a continuous and sustainable basis.
  • Experienced trade marketer that build Globacom s subscribers up to 550, 000 every year
  • Assist in Hiring, training and management of casual staffs. Coordinate Sales statistics and inventory.
  • Liaising constantly with media/advertising agencies (Government and Privates) on new/latest policies and strategies in relation to smooth running of the business in the territory.
  • Coordinating a team of four professionals (four branding executives), a technician and between ten to twenty casual staffs as the case may require.
  • Assist in designing campaign materials/products at all levels both media, online and out of homes (OOH)
  • Strategic citing of Out of home (OOH). Also, help in designing campaign Information’s/materials.
  • Prepare complex reports for management so as to ensuring full compliance with state government policies, relevant agencies requirements and meeting tight deadlines when it comes to my area of coverage Lagos 3.
November 2005 - June 2009 (3 years 8 months)

Conducted research on marketing needs of customers, organized and ensured delivery as


Conducted multimedia presentations and seminar deliveries to prospective and potential


Managed team and individual sales staff performance.

Managed credit facilities.

Maintained high standard of customer service.


Building the company sales from below 500, 000 to 17, 000, 000

Trained workers to be recognized sales/branding/trade marketing executives.