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Michael
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Senior brand manager - lager 6 000 000
Job Type: Full-Time

Education

From 0 to 2011
Ahmadu Bello University Zaria
From 0 to 2004
Ahmadu Bello University Zaria
From 0 to 1997
St. Kizito's Secondary School, Umuchima, Ideato South L.G.A. Imo state
No added languages

Experience

Retail Sales Manager
AIRTEL NETWORKS LIMITED,(CENTUM AFRICA) MINNA
April 2011 - Present Day (6 years 3 months)
  • Controls the distribution width and depth of the zone to increase active SIM and • • Recharge outlets in the commercial territory.
  • Achieves tertiary recharge sales by coordinating all sales activities so that sales turnover is optimised in the commercial territory.
  • Identifies opportunities and fills gaps in trade by recommending measures to increase tertiary sales from existing and new retailers in the territory.
  • Achieves gross prepaid targets by maximizing sales through effective execution and implementation of placement and distribution strategies.
  • Manages, train and develop FIELD SALES EXECUTIVES (FSEs) on Merchandising, point of sale(POS) activation to the company’s ‘LOOK OF SUCCESS’ in the commercial territory.
  • Maintains effective updated market information strategy (MIS) by gathering, coordinating and communicating market information including competition activities, customer preferences in trade.

Achievements:

  • Created new accounts and maintains the existing ones in the commercial territory.
  • Merchandises and activates the retail trade.
  • Achieves 20% monthly sales target on volume for the commercial area.
  • Manages the accounts of the distributors (CPs) in trade.
  • Management of sales force.
  • Achieved 25% incremental volume in 25 LGA.
  • Achieved 15% market growth as against previous year.
Marketing Communication/Branding Executive
Globacom Nigeria Limited
July 2009 - April 2011 (1 year 10 months)
  • Provide strategic communications guidance and execution in key areas, such as research, branding, packaging, advertising/outdoor, events and public relations.
  • Orchestrate integrated communication campaigns that build and fulfil demand for Globacom products.
  • Ensure Globacom Brand Visibility in the Zamfara state Key results Area.
  • Develop and drive proper implementation of Globacom’s channel marketing plan-objectives, strategy, advertising, sponsorships, events, media, merchandising, and advertising development.
  • Develop innovative communications program that ensure strong product up-take at dealers, service centers, retailers and other distribution channel members.
  • Ensure consistent use of Globacom brand in all outlets.
  • Ensure world-class execution of all Above-the-line (ATL) and Below-the-line (BTL) communications, promotional, events and sponsorship activities to be embarked upon by the company.
  • Ensure achievement of high level brand awareness with advertising, merchandising and outdoors.
  • Identifying strong marketing programme.
  • Identifying good social responsibility programs/initiative.
  • Carrying out audit of all outdoor fittings, replacing and repairing to meet business specifications.
  • Building relationship with other channels and tying POS with sponsorships and promotions for channels.
  • Proper documentation of all programs carried out and all POS deployed.
  • Co-ordinate and manage corporate events inclusive of selected sponsorship events, management events and staff events.
  • Co-ordinate all exhibitions to be carried out within the state.
  • Recommend entertainment and décor for sponsored event.
  • Monitor competitor activity and exploit gaps in the market to increase/maintain market shares.
  • Monitor and assess the effectiveness of all promotions carried out within the trade.
  • Develop and maintain a tool for measuring trade marketing, merchandising and channel development effectiveness.
  • Management of all new town activations and development in the state to achieve optimum sales and revenue goals.


Achievement:

  • Managed the Branding of Dealer/Retail Outlets and Pre-Launch Sales Promotions in the following areas: Zamfara, Sokoto and Katsina state
  • Successfully started and managed the Branding Unit in Zamfara state.
  • Successfully managed all Globacom Participations in Zamfara state
  • Increased Globacom Brand visibility and awareness by over 100% through ATL and BTL Marketing activities in Zamfara state.
Business Development Executive
Globacom Nigeria Limited
May 2006 - July 2009 (3 years 2 months)
  • Meet monthly sales target as communicated by management.
  • Develop and manage new and existing retail channels for redistribution
  • Ensure good Width and depth of distribution through100% stock availability in all retail outlets
  • Carry out and report market survey and competitor’s activities.
  • Strong outlets visibility and brand presence in sub-dealer and retail outlets.
  • Managing and Developing New CTO’s.
  • Meet required gross additions as envisaged by management.
  • Ensure price control and policy compliance by business associates.


Achievement:

  • Grew Zamfara state retail sales from cradle, starting from a monthly target of 5 million naira to comfortably surpassing a monthly target of 50 million naira in 38 months.
  • Grew sales by 6% in 986 outlets.
Commercial Sales Representative
Neimeth International Pharmaceuticals Plc
August 2004 - March 2005 (7 months)
  • Ensure that Sales target for the assigned cluster are met
  • Develop and manage a trusting relationship with Pharmacy, Distributors and patent store dealers
  • Developing new markets and distribution channels for company’s product and services
  • Perform extensive analysis of marketing, sales and distribution of each product

Achievement:

  • As Commercial Sales Representative with Neimeth in Kano, contributed 70% of sales turnover.
  • Dissemination and management of promotions
  • Recommending credit sales to Dealers and ensuring payment as at when due.