This question is one of the most difficult and awkward questions that you may hear on an interview. Unfortunately, this also happens to be the one question which every employer needs an answer to.
Quite often your potential employer will address this question themselves by assessing your overall interview performance against a set of requirements. However, if an interviewer does ask you directly why they should pick you, you need to be able to impress. There are several simple tactics you can employ to ensure you do just that.
Focus On A Problem Employer Has
Companies often start to search for employees when they have a problem and they need someone to solve it. If you are sure you can help with - then get straight to the point. Tell them what can you offer to solve their problem in short time.
For example, if you know the company is trying to sell products within a new market segment and you have experience in that industry, emphasize your expert knowledge of the industry, key players and that you can leverage your contacts to help them grow this part of their business.
Be sure to identify how your own skillset will benefit your potential employer in a way they may not have experienced previously. Show them that by hiring you, they are gaining someone unique and innovative.