Almost in every article about how to ace the interview you will find absolutely necessary step for a successful job-interview. This step is researching the company you're applying to.
Seriously, everyone who had ever been searching for a job knows that researching a company is crucial for a candidate. Although, not everyone knows how to do it. And as it turns out sometimes it can be pretty difficult. If you don't know what to do besides Google search - we've gathered some tips and resources to help you out on the way to your success.
Use All The Sources
The Internet provides a wealth of information for job seekers. These are 7 (or more) places where you can start your research. If you have time, keep looking. The more you know, the better off you will be. Not only will you be in knock-their-socks-off mode for the interview, your research could help you determine that the employer might not be a good place for you to work.
At first you should visit the organization's website. Study the home page, but don't stop there. Read the "About Us" and "Contact Us" sections. Then, look around at the other pages. Know the industry or purpose of the organization. Be sure that is what you expect and want to be involved in. Become familiar with the products or services. Know the brand names, if any, or at least the purpose or function. Check for press releases or the latest news about the organization. Look for names of the officers or founders.
Gather info from Google, Bing etc. Look for reviews. Look for happy and unhappy customers and the reasons for both. Look for the names of competing organizations and competing products or services. Check the LinkedIn company profile and profiles of the interviewers. Research any names you have.
And also, check Google News for the latest news from -- and about -- the organization. You don't want to be surprised, or look clueless, if they have very recent BIG news -- like a new product or service recently launched, a new plant opened (or an old one closed), a new CEO/COO/CFO hired, etc. It would also be good to know if the stock price just took a big jump (or drop), and, perhaps, why that big change may have happened.