Have you ever got into an awkward situation when you've just met someone and already forgot their name?
If your answer is 'yes', then you're not the only one.
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There is a very simple reason why it's so easy for the names of new acquaintances to slip right out of your head within moments of being introduced: Names are kind of meaningless. This psychological phenomena has a few explanations. Creators of popular scientific YouTube channel called Asap Science created an excellent video on how the Baker/baker effect, otherwise known as the Baker/baker paradox, explains why people's names slip away from you, while their other details stay embedded in your head.